Social Media Manager

Social Media Manager

Marketing

Ewing, New Jersey

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Description

Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world-class culture. We make a huge impact on the way the world does business.

Your experience in social media strategy mixed with our world-class culture and history of investing in our employees has the potential to make a huge impact on the way the world does business. If you’ve been thinking about making a change and are looking for a place where your work will be felt across an entire organization and the industries we serve, then GS1 US is the place for you.

What is in it for you:

We have awesome people here at GS1 US, with highly accomplished professionals across the organization. As a Social Media Manager, you will have meaningful ownership of our organic social strategy and day-to-day execution, along with the tools, cross-functional partnerships, and visibility needed to drive measurable impact.

In return, you’ll be rewarded with great pay and benefits while doing work at a high‑performance company with a world‑class culture that invests in its employees.

You’ll also be highly visible. Multiple teams, including senior leadership, will view you as a trusted partner and resource on all things related to social media strategy, thought leadership, and brand presence. You’ll help raise awareness of GS1 Standards and promote GS1 US executives as thought leaders across all social channels, including daily support via our social media advocacy platform.

We are currently recruiting for this position, which offers a salary range of $90,000 to $110,000.

This position qualifies for participation in our annual employee bonus program.

This position is also eligible for company-sponsored benefits, which include:

• Health (medical, RX, dental, vision) - effective immediately

• 401(k) with Employer Safe Harbor and Profit-Sharing Contributions - effective immediately

• Short- and Long-Term Disability Coverage

• Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)

• Individual Wellness Platform

• Paid Parental Leave

• Generous PTO and Company Paid Holidays

• LinkedIn Learning

• Tuition Reimbursement

• Kudos (employee recognition and engagement platform)

• Catered Lunches 2x/week on in office days

Who you are:

You are a strategic thinker and strong communicator who can create a clear social roadmap, execute consistently, and use data to show what’s working and what’s next.

You are a creative doer who knows how to generate, edit, publish, and share daily content, including online and video content, that builds meaningful connections and encourages audiences to act.

You’re comfortable partnering across teams (marketing, solutions, HR, and others) to evaluate needs and coordinate actions. You can communicate technically complex ideas in a simple and straightforward way.

You’re naturally curious and externally aware: you monitor industry trends, media coverage, and social activity and you bring insights back to stakeholders to strengthen our presence and performance.

What you will do:

In short, you will be responsible for the ongoing management and growth of GS1 US’s organic social media presence in alignment with business strategies and objectives. You will develop and manage diverse social media strategies and programs, improve our ability to measure impact, and drive innovation within the function.

You will report to the Senior Director of Public Relations and work collaboratively with the public relations and marketing teams to achieve superior results.

Here are a few other details:

• Create and execute organic social media strategy through research, benchmarking, messaging, and audience identification.

• Generate, edit, publish, and share daily content, including online and video content, that builds meaningful connections and encourage action.

• Optimize company and industry pages within each platform to increase the visibility of GS1 US content.

• Create editorial calendars and content schedules.

• Manage the employee social media advocacy platform, including onboarding and training staff as needed.

• Perform social listening to understand brand perceptions in social channels and respond accordingly.

• Continuously capture and analyze social data and metrics, insights, and best practices, and share actionable insights with stakeholders.

• Collaborate with other departments (marketing, solutions, HR) to evaluate social media needs and coordinate actions.

• Monitor GS1 US industry trends, media coverage, and social media, report results to the organization.

• Support marketing teams with management of the company speaker bureau program, including researching and tracking speaking opportunities.

What you bring:

• Bachelor’s degree from a four-year college or university.

• Demonstrated social media experience; 7-10 years professional experience required; B2B experience preferred.

• Proven writing, communication, and web analytics skills.

• Experience working with cross-functional teams.

• Experience communicating technically complex ideas and issues in a simple and straightforward manner.

• Experience working with Hootsuite or other social media platform and Google Analytics.

• Experience with web design and developing/editing video content is a plus.

• Strong communicator and self-starter; strategic thinker; excellent relationship builder; able to manage multiple projects simultaneously; takes initiative and drives actions; able to quickly learn GS1 US offerings.

Travel Requirements:

This position requires up to 5% travel.

Ready to be part of a team that believes the identification of everything makes anything possible? Apply today – we can’t wait to hear your story.

GS1 US does not accept unsolicited resumes from search or staffing firms. All resumes submitted by search or staffing firms to any employee at GS1 US via email, internet, or directly without a valid written search agreement will be deemed the sole property of GS1 US, and no fee will be paid in the event a candidate is hired by GS1 US.

GS1 US is an Equal Opportunity Employer - All qualified applications will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin.