Brand / Category Manager

Responsibilities Develop insight-driven brand strategies rooted in deep consumer understanding, cultural trends, and business priorities Write inspiring creative briefs that unlock breakthrough ideas and set a high creative standard from the start Lead integrated marketing plans from strategy through execution across digital, social, retail, communications, sports marketing, partnerships, and experiential Partner closely with Creative, Product, Marketplace, Consumer Insights, Digital, Retail Marketing, Sports Marketing, Communications, and Geography teams to bring campaigns to life globally Champion creative excellence throughout the process by providing thoughtful feedback and protecting the integrity of the brand vision Manage multiple concurrent campaigns while driving alignment across stakeholders and ensuring flawless execution Translate complex business objectives into clear consumer narratives that create demand and strengthen brand affinity Help identify new opportunities where the company can authentically intersect with sport, culture, and community Present work confidently to senior leadership and influence decisions through clear storytelling and strategic thinking Requirements Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience) 7+ years of progressive experience in consumer marketing, brand strategy, integrated marketing, or product marketing within a leading consumer brand and/or creative agency Proven ability to orchestrate complex, cross-functional marketing plans-connecting consumer insight, strategy, creative development, production, and execution across owned, earned, and paid ecosystems Experience developing integrated marketing strategies from consumer insight through creative execution A track record of making teams stronger through collaboration, leadership, and a willingness to jump in wherever needed Strong strategic thinking with the ability to uncover meaningful consumer tensions and translate them into compelling brand ideas Exceptional creative taste and a demonstrated ability to partner effectively with creative teams to produce world-class work Expertise writing clear, inspiring creative briefs that unlock impactful ideas Experience leading cross-functional teams across creative, digital, social, retail, communications, sports marketing, and product Strong understanding of production processes across multiple marketing channels and the ability to guide work from concept through launch Proven ability to manage multiple high-priority initiatives simultaneously in a fast-paced environment Experience working within large, global matrix organizations and influencing stakeholders across functions and geographies Outstanding communication, presentation design, and storytelling skills High attention to detail with strong organizational and project management capabilities Passion for athletes, running, sport, and culture, with a deep curiosity for consumer behavior and emerging trends The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. #J-18808-Ljbffr Kforce Inc