Senior Market Development Manager- GI and Endo-surgical Innovation

Company DescriptionIt started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.Job DescriptionPrimary Function of Position The Senior Market Development Manager is a market-facing commercial leader for new indications, customer bases, markets and platforms — operating across the full spectrum from product development through early commercialization. This role builds early go-to-market strategy, validates product market fit, ensures the commercial perspective informs upstream decisions, and builds the market infrastructure required for successful future Intuitive launches. This individual will focus on GI and endosurgical innovation.This role is deeply integrated with engineering, product, clinical, regulatory, market access and corporate strategy teams in both existing business units and future forward— serving as the commercial anchor in cross-functional forums and embedding market insight into product, clinical evidence, and market access roadmaps. Success requires equal fluency and trust in the external market and the internal development cycle.The Senior Market Development Manager works directly with physicians, hospital executives, payers, and societies to identify unmet needs and shape clinical and commercial strategy. Where markets must be created rather than captured, this role is tasked with designing strategies to shift patient pathways, referral patterns, and clinical beliefs to unlock demand and accelerate commercial success.Essential Job Duties (Specific responsibilities and tasks an individual would be expected to perform in the role. Additional job duties may be determined by functional people manager)Serve as market-facing commercial lead throughout the upstream development cycle; bring commercial guidance to inform strategy and optimize launch successRefine product market fit with market insightGenerate deep market, customer, and clinical insights; translate into actionable product and commercial recommendations aligned with the largest unmet clinical needsPartner with engineering, product, clinical, and corporate strategy teams to define and execute go-to-market strategy from product development through early commercialization; serve as the commercial anchor in cross-functional forums and influence product roadmap and prioritizationIdentify and engage KOLs, society leadership, and key stakeholders to shape market entry, build pre-market advocacy, and market seeding priming early adoptionSupport clinical and economic evidence-building to enable market access, value articulation, and regulatory/ reimbursement strategy; support transfer into ROI and economic value modelsUnderstand existing commercial strategy and ways of working across Intuitive- find opportunities to leverage existing expertise to accelerate adoption in new domains.Develop market creation strategies where skillsets are not transferable— design approaches to change patient referral pathways, shift clinical beliefs and behaviors, and build demand in spaces where historic strategic success may be less transferableOriginate and develop creative market entry strategies for new clinical spaces — write the playbook for indications where no established commercial model existsSynthesize complex inputs into clear strategic recommendations for senior leadershipDevelop commercialization strategy for new indications, including salesforce structure, go-to-market model, pricing, territory design, and sales incentive plan frameworksQualificationsRequired Skills and Experience:10 years of experience in Sales, Marketing, Strategy, or Market Development in MedTechPrior leadership experience required, including direct or matrixed leadershipDemonstrated success operating in early-stage, ambiguous, or emerging market environmentsCapacity to rapidly upskill in clinical and technical knowledge baseExperience building and executing go to market/ market creation strategyProven ability to influence cross-functional teams without formal authorityExperience building and leveraging KOL, society, and executive-level relationshipsStrong analytical, communication and executive presentation skillsAbility to identify trends, distill themes, and translate customer preference to strategic prioritiesFamiliarity with clinical pathways, hospital economics, capital strategy, and enterprise decision-makingRequired Education and Training:Bachelor’s degree requiredWorking Conditions:Global travel requiredPreferred Skills and Experience:GI experienceExposure to early product development, market shaping, or pre-launch commercialization working with engineersExperience with surgical and/or endoscopic procedures preferredStrategic clinical and reimbursement experience; payer fluencyGlobal or international experienceAdditional InformationDue to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.Mandatory NoticesU.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employeeswho are nationals from countries currently on embargo or sanctions status.Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process). For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’sstart date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes. We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.This position may be filled at a different job level than listed here depending on business need and/or on the selected candidate’s experience, knowledge and skills. Compensation will be based primarily on the job level at which the role is filled and the candidate’s qualifications, consistent with applicable law.Accommodation & Accessibility Notice:Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at View email address on click.appcast.io provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.SummaryType: Full-timeFunction: Strategy/PlanningExperience level: AssociateIndustry: Medical Device