Digital Marketing Strategist

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a singleconnected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex. Overview We're looking for a data-driven Paid Media & Analytics Specialist to own the day-to-day management of our paid advertising program in partnership with our media agency. This person will be the internal point person for a $10M+ annual paid media investment spanning Google, Meta, LinkedIn, StackAdapt, and other platforms — holding the agency accountable for performance, building the reporting that shows what's working, and translating data into recommendations that lower our cost to acquire a customer. This is an individual contributor role reporting directly into marketing leadership, ideal for someone who is as comfortable in a spreadsheet or dashboard as they are on a call pushing an agency for a clearer answer. Responsibilities Serve as the primary internal owner of the agency relationship — briefing, reviewing plans, and holding the team accountable for performance across paid search, paid social, and programmatic/display (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, StackAdapt/CM360, and emerging channels). Manage and help optimize a $10M+ annual paid media budget in collaboration with the agency, ensuring efficient pacing, channel mix, and return on ad spend. Build and maintain performance dashboards and reporting (HubSpot, GA4, platform-native tools) that track CAC, channel efficiency, funnel conversion, and budget pacing against goal. Dig into campaign- and channel-level data to spot optimization opportunities and risks — creative fatigue, measurement inflation, broken tracking or conversion feeds, budget concentration — and turn findings into clear recommendations. Partner with the agency on quarterly and annual planning, audits, and new-channel tests, and help stand up measurement as our CDP and media mix model (Google Meridian) come online. Stay current on platform updates, betas, and best practices across all managed channels, bringing forward opportunities to test and scale. Collaborate cross-functionally with sales, product marketing, and marketing operations to keep paid media strategy aligned with company-wide CAC reduction and growth targets. Maintain data integrity across ad platforms, CRM, and reporting tools, flagging and resolving tracking or attribution gaps. Qualifications Bachelor's Degree in Business, Marketing or another relatable field - Preferred 3–5 years of hands-on experience in paid media / digital advertising, in-house or agency-side, with direct platform experience across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager; programmatic/DSP experience (StackAdapt or similar) strongly preferred. Strong data analysis skills: advanced Excel/Google Sheets required; experience building or maintaining dashboards (HubSpot, GA4, Looker, Tableau, or similar) required; SQL a plus. Experience managing or directly contributing to paid media budgets of $5M+ annually. Track record of managing external agency or vendor relationships and holding them accountable to KPIs. Familiarity with AI-assisted analytics or reporting tools used to improve marketing productivity. Working knowledge of B2B or SMB SaaS acquisition funnels and core metrics (CAC, LTV, conversion rate, ROAS). Strong written and verbal communication skills — able to translate data into a clear point of view for non-analytics stakeholders. Highly organized and detail-oriented, comfortable operating in a fast-paced, metrics-driven environment with shifting priorities. Bachelor's degree in marketing, analytics, business, or a related field, or equivalent practical experience. Compensation In the spirit of pay transparency, we are excited to share that the base pay range for this position is $79,400 - $124,700 per year. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range. Live the Paychex Values Act with uncompromising integrity. Provide outstanding service and build trusted relationships. Drive innovation in our products and services and continually improve our processes. Work in partnership and support each other. Be personally accountable and deliver on commitments. Treat each other with respect and dignity. What's in it for you? We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more. We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best. We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career. We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard. We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about. Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary. Not sure if you meet every requirement? At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us. Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment. #J-18808-Ljbffr