Marketing Manager

Payrate: $81.00 - $81.33/hr Summary: The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution. Responsibilities: Performance Media Strategy & Execution Oversee lower-funnel performance marketing initiatives across paid search, Google Shopping (PLA), Performance Max, display, and retargeting. Develop and execute data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to the company portal Manage and optimize performance campaigns across platforms including Google Ads, Microsoft Advertising, and other relevant performance media channels. Partner with media agencies to ensure effective campaign execution, budget allocation, optimization, and performance against established KPIs. Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, campaign structure, and channel investment decisions. Lower-Funnel Optimization & Revenue Growth Drive performance strategies focused on conversion, remarketing, product consideration, and purchase intent. Optimize campaign performance through audience segmentation, keyword strategy, product feed optimization, and retargeting initiatives. Evaluate channel performance to identify opportunities to improve customer acquisition costs, conversion rates, and overall return on media investment. Collaborate with e-commerce and digital teams to improve the customer journey and maximize conversion opportunities. Support promotional periods, product launches, and seasonal campaigns with performance-focused media strategies. Cross-Functional Collaboration & Business Alignment Partner with company’s Lines of Business, Category Marketing, and Demand Generation teams to align performance media activities with product launches, promotions, and commercial priorities. Work closely with Digital Product, E-commerce, Creative Services, and UX teams to improve landing page performance and conversion opportunities. Coordinate with HQ and regional marketing teams to ensure alignment on performance marketing best practices and strategic priorities. Collaborate with agency partners to translate business objectives into effective media plans and measurable outcomes. Support product feed management, audience strategy, and campaign tagging to ensure optimal performance and accurate measurement. Testing, Innovation & Growth Identify and implement opportunities to test new audience strategies, ad formats, bidding approaches, and performance marketing solutions. Develop structured testing plans across performance media channels to improve conversion efficiency and campaign effectiveness. Explore emerging performance media capabilities, including automation, AI-powered optimization, and platform innovations. Continuously assess channel performance and recommend opportunities to improve campaign efficiency, scale, and long-term business growth. Preferred Qualifications: Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field. 9+ years of experience in performance marketing and media management, preferably within a large brand, agency, or e-commerce environment. Strong experience across lower-funnel performance media, including paid search, Google Shopping, Performance Max, display, and retargeting. Demonstrated ability to manage performance-focused media campaigns with revenue, conversion, and ROAS objectives. Working knowledge of platforms including Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4. Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies. Experience managing media agencies, campaign budgets, and cross-functional stakeholder relationships. Familiarity with attribution, conversion tracking, product feeds, and e-commerce performance measurement. Experience developing campaign reports and communicating performance results to marketing leadership. Ability to navigate a complex organization, manage multiple priorities, and collaborate effectively across teams. Strong organizational, communication, and problem-solving skills with a proactive, results-oriented mindset. Preferred Additional Experience: Experience supporting enterprise-level e-commerce or direct-to-consumer businesses. Familiarity with Performance Max, automated bidding, dynamic product advertising, and multi-channel attribution. Experience working across multiple product categories and managing integrated performance media campaigns. Knowledge of SEO and its relationship to paid search and broader digital acquisition strategies. Skills: Performance Media Strategy Cross-Functional Collaboration Pay Transparency: The typical base pay for this role across the U.S. is: $81.00 - $81.33/hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. 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