Regional Account Manager
Royal Cup Coffee
Job Title: Regional Account Manager Reports To: Regional Sales Director Location: This position is open to candidates residing in or near Charleston, South Carolina ABOUT THE ROLE: We're looking for a Regional Account Manager to retain and grow an assigned book of existing customers across Healthcare, Senior Living, Food & Beverage, and Hospitality. This is a dedicated, in-market role built for someone who thrives on deepening relationships that are already in place. You'll spend your time with the people who control purchasing at your accounts, using data to spot opportunities and turning those opportunities into real, measurable growth across our combined product portfolio. WHAT YOU'LL DO:
- Be in market with your accounts regularly, maintaining consistent in-person presence with the buyers, GMs, and F&B decision-makers who control purchasing
- Engage the right stakeholders at each account, understanding who influences and who decides, and directing your energy accordingly
- Drive SKU expansion across our full combined portfolio, including coffee, tea, mixes/spices, and allied products, using Power BI to proactively identify SKU gaps and opportunities
- Use customer-facing materials, innovation concepts, seasonal offerings, and product tools to lead structured growth conversations
- Develop and execute account growth plans that identify upsell, cross-sell, and wallet-share opportunities
- Present new products and innovation ideas in the context of each customer's business, positioning Royal Cup and Farmer Brothers as a beverage and menu partner
- Consistently meeting SKU penetration and gross profit targets across your book of business
- Retaining and growing the accounts you manage year over year
- Growing average gross profit per account through SKU expansion
- Increasing upsell and cross-sell penetration across your accounts
- Deepening our combined portfolio's presence within every account you manage
- Bachelor's degree in business administration or a related field, or equivalent combined education and account management experience
- 2-4 years of experience in account management, sales, or a related role, with a track record of retaining and growing customer relationships
- Proficiency in Power BI or similar data/reporting tools
- Proficiency in MS Office and basic IT skills
- Excellent communication and consultative selling skills, both written and verbal
- Willingness and ability to travel across an assigned territory, including overnight travel for meetings, trade shows, and training
- A valid driver's license and personal auto insurance as required by state law
- Prior account management experience in the food & beverage industry
- Experience with C4C or a similar CRM platform
Vacancy posted 4 days ago
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