Field Marketing Coordinator

Field Marketing Coordinator

The Field Marketing Coordinator provides administrative and operational support for the field marketing team. This role is responsible for coordinating logistics, scheduling, documentation, and communication to ensure events, retail partnerships, and field activations run smoothly. The coordinator acts as the central support hub for the team in the field, handling the behind-the-scenes details that allow field representatives to focus on customer engagement and lead generation.

This role regularly interfaces with retail partners, event vendors, field marketing reps, sales consultants, marketing leadership, and production teams.

This is a highly organized, fast-paced support role ideal for someone who thrives on logistics, communication, and keeping moving parts aligned.

Key Responsibilities

Event & Show Coordination

• Assist with scheduling and tracking home shows, retail events, and promotional activations
• Maintain the master event calendar and ensure all deadlines are met
• Coordinate booth logistics including materials, shipping, signage, and inventory
• Prepare event packets and documentation for field teams
• Confirm venue requirements, permits, and vendor needs as directed
• Track event performance data and compile reports

Administrative Support

• Serve as administrative support for field marketing team
• Process paperwork, contracts, and internal approvals
• Maintain organized digital records and event files
• Order supplies and promotional materials
• Monitor inventory of event equipment and marketing assets

Communication & Coordination

• Act as liaison between office staff, field teams, and vendors
• Send event confirmations and reminders to field personnel
• Support onboarding & offboarding of new field representatives with materials and logistics
• Respond to internal requests related to events and retail operations
• Help ensure brand standards and operational consistency

Reporting & Tracking

• Maintain spreadsheets and databases related to events and retail partnerships
• Track budgets, invoices, and vendor payments
• Compile weekly or monthly activity summaries
• Assist leadership with ad hoc reporting and analysis

Qualifications & Requirements

• 2+ years administrative, coordination, or operations experience
• Strong organizational and time management skills
• Ability to manage multiple deadlines simultaneously
• Excellent written and verbal communication
• Detail-oriented with strong follow-through
• Proficiency in Microsoft Office
• Comfortable working in a fast-paced environment
• Professional and customer-focused demeanor
• Experience in events, marketing, retail, or home improvement is a plus

Working Conditions

• Primarily office-based role supporting field teams
• This role requires flexibility to work evenings and weekends based on event and retail schedules, typically 2–4 weekends per month during peak season (March–October).
• Minimal travel may be required
• Ability to lift and carry 25–40 lbs. (event signage, booth materials, collateral)
• Extended standing (4–8 hours) during event setup, execution, and teardown
• Occasional loading/unloading of vehicles and storage areas

Equal Opportunity Employer Expo Home Improvement provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability status, or any other characteristic protected by law. Americans with Disabilities Act (ADA) Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.