MARKETING CAMPAIGN MANAGER

Position Title: Marketing Campaign Manager (Deputy Marketing Director II) Location: Tallahassee, FL Position Overview and Responsibilities Develop campaigns and project initiatives to advance the department's brand, mission, goals and objectives while managing production schedules, monitoring deadlines, and facilitating timely execution with a robust internal approval process. Assist the Marketing Director, Deputy Marketing Director and the Office of Communications with campaign execution, planning, development of supporting materials, stakeholder communication, vendor coordination, and review of creative assets. Analyze trends and conduct program‐related outreach to identify marketing opportunities. Coordinate the development of marketing plans and prepare program and campaign reports. Oversee collection of campaign and initiative metrics and track performance. Produce audience, trend and performance reports for ongoing campaigns, initiatives, projects or departmental needs. Conduct stakeholder meetings to maintain and track strategic marketing campaign goals. Keep the Deputy Director of Marketing informed of ongoing projects and maintain communication with stakeholders throughout development and implementation. Assist with procurement for third‑party branded material vendors, budgeting of marketing efforts, and collaborate with staff to move creative projects from concept to final product. Update the DEP website during office closures such as hurricanes and other natural or manmade disasters. Travel occasionally for marketing/communications events and research campaigns. Perform other duties and special projects as requested. Required Knowledge, Skills, and Abilities Computer and digital platform proficiency. Working knowledge of Microsoft Office 365 (Word, Excel, PowerPoint). Experience with Adobe Acrobat/Reader. Knowledge of marketing and advertising campaign development. Awareness of current marketing and communication principles and trends. Interpersonal collaboration and communication skills. Excellent oral and written communication skills. Creativity and resourcefulness. Adaptability. Project management skills. Strategic planning skills. AP style writing. Content development experience for print, web, social media and multimedia marketing. Coordination skills with executives, program administrators and internal/external stakeholders. Needs assessment and analysis skills. Liaison capability between program areas, press office and leadership. Minimum Qualifications At least six years of verifiable related experience in marketing, public relations, broadcasting, journalism, mass communications or related fields. Post‑secondary degrees from an accredited college or university with a major in marketing, communications, public relations or a related field may be used as an alternative for the required years of experience on a year‑for‑year basis for a total of six years. A credential evaluation report from an approved agency must be submitted for all foreign degrees. Position of Special Trust This position is designated as a Position of Special Trust in accordance with DEP Directive 422. Successful completion of background screening will be required. Preferred Qualifications Multimedia marketing production knowledge. Web and digital media marketing platform knowledge. Adobe Creative Suite knowledge (InDesign, Illustrator). Microsoft Planner, Lists and SharePoint knowledge. Experience with multimedia and marketing campaigns for government, environmental issues or destination marketing. Pay $45,000 – $50,000 Benefits Annual and sick leave benefits. Nine paid holidays and one personal holiday each year. State Group Insurance coverage options (health, life, dental, vision, supplemental). Retirement plan options with employer contributions. Flexible Spending Accounts. Tuition waivers. Additional benefits as provided by the State of Florida. Location Tallahassee, FL Equal Opportunity and Drug‑Free Workplace Statement Pursuant to Florida Law, 110.211 F. S., the State of Florida is an Equal Opportunity Employer. The State of Florida supports a drug‑free workplace. All employees are subject to reasonable‑suspicion drug testing in accordance with Section 112.0455, F.S., Drug‑Free Workplace Act. Veterans' Preference Eligible veterans will receive preference in employment. Candidates claiming Veterans' Preference must attach supporting documentation with each submission, including DD Form 214, Member Copy #4, and any other required documentation. Veterans' Preference documentation Requirements are available by request. #J-18808-Ljbffr