Beauty Counter Manager - Trend Beauty, Capitola - Full Time

Job Description

Be Part of an Amazing Story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

As a Counter Manager, you will lead a dynamic team of Beauty Advisors while managing all aspects of a specific cosmetics brand. Your role blends leadership, creativity, and customer engagement—delivering genuine hospitality through personalized consultations, expert product application, and a deep understanding of each customer’s beauty and style preferences.

You’ll inspire teamwork to drive sales and elevate the customer experience by creating meaningful, long-lasting connections. With a strong focus on client development, you will cultivate a loyal customer base through outreach, follow-up, and consistent, personalized service.

In addition to meeting and exceeding sales goals, you’ll analyze business performance, execute vendor events and promotions, and partner with vendors and store leadership to grow the business. You'll also oversee stock presentation, hygiene standards, and team performance to ensure an exceptional and polished brand experience.

How Our Counter Managers Spend Their Day…

• Every day starts with a positive example . As a Counter Manager, you come in energized and ready to inspire your team - wearing your name badge with pride, greeting colleagues with genuine warmth, and ensuring your counter is polished, organized, and fully prepared to welcome customers. You set the tone by reviewing daily sales goals, staying informed on new launches, top-performing products, and current beauty trends - so you're equipped to lead with confidence, support your team, and deliver exceptional service to every customer.
• On the floor, you lead through action - welcoming customers with genuine hospitality, making eye contact, and starting friendly, personal conversations that build lasting relationships.
• You help maintain a shoppable space by ensuring testers are clean and well-stocked, signage and pricing are current, and displays reflect brand standards. You lead by example, jumping in to support merchandising updates and keeping the space visually appealing and welcoming throughout the day.
• You help the team Finish Strong - by  coaching them to share Loyalty benefits, making sure customers leave with everything they need, and ending each interaction with a sincere thank-you, often using the customer’s name and adding a personal touch.
• You know that service starts with each other . You model collaboration, honesty, and care - supporting your peers so the whole team can better serve our customers and communities.
• And we know that excellence is a journey - we strive to improve every day , take pride in our work, achieve sales goals and learn from each other to deliver individual and store results.

Full-time colleagues are typically scheduled to work 30 or more hours per week, while part-time colleagues are typically scheduled 12-24 hours per week. Hours are dependent on business needs and colleague availability. Information regarding hours per week needed for benefit eligibility purposes can be found  here .

Who You Are and What You Will Do

• Deliver exceptional customer service through personalized consultations and expert product knowledge
• Build lasting relationships with clients and drive client development through outreach and follow-up
• Review and analyze business performance of daily, weekly, monthly, seasonal, and annual sales results and implement strategies to grow business and improve results
• Plan and execute in-store and vendor-led events to drive traffic and engagement
• Maintain brand standards through proper merchandising, hygiene, and stock replenishment
• Responsible for acquiring new customers by opening credit accounts and sharing loyalty benefits
• Collaborate with vendors, personal stylists, and store leadership to optimize outcomes
• Resolve customer concerns in a professional and customer-first manner
• Stay informed on new launches, best-sellers, and beauty trends to support team education
• Manage multiple priorities in a fast-paced environment with strong attention to detail
• Demonstrate flexibility, sound judgment, and a passion for the beauty industry
• 3–5 years of relevant retail, beauty, or leadership experience preferred
• Flexible availability, including days, evenings, weekends and holidays with regular, dependable attendance and punctuality
• Must be able to:
  • Understand and communicate effectively with customers, co-workers, and supervisors
  • Read and understand employment policies and safety rules/procedures in English

Essential Physical Requirements You Will Perform

• This position requires talking, lifting, constant moving, standing, and reaching with arms and hands.
• Standing for at least two consecutive hours, lifting at least 25lbs., stooping, kneeling, crouching, and climbing ladders, reaching, including above eye level
• Requires close vision, color vision, depth perception, and focus adjustment
• Frequent use of computers and other technology, necessary to perform job functions, including handheld equipment, cash register and ability to process register transactions

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

Access the full menu of benefits offerings  here .

About Us 

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.  

Join us and help write the next chapter in our story - Apply Today! 

This job description is not all-inclusive and may not apply to colleagues covered by a collective bargaining agreement. Macy's Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to an inclusive work environment.

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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.

In addition to hourly rate, may receive 3% - 3% on commission eligible net sales