Marketing Specialist

Salary Range: $50,000–$80,000 per year, depending on experience About AL Homes AL Homes is a vertically integrated homebuilder backed by AlphaX RE Capital, building quality housing throughout Silicon Valley and the greater Bay Area. We bring land acquisition, financing, design, construction, and property management together under one roof to create a smoother homebuilding and homeownership experience. Our portfolio includes luxury residences, starter homes, and residential communities. With a focus on thoughtful design, energy efficiency, and lasting value, our mission is to build better homes, strengthen communities, and make Silicon Valley living more accessible. Learn more at alhomesbuilder.com. About the Role We are seeking a creative, organized, and hands‑on Marketing Specialist to strengthen AL Homes’ brand presence, generate qualified homebuyer leads, and support home sales and community launches. You will execute campaigns across social media, email, video, events, and property marketing while using CRM tools and performance data to nurture prospects and improve conversion. Working closely with leadership, sales partners, and external vendors, you will turn home features, construction milestones, and neighborhood stories into compelling content that drives inquiries, home tours, and buyer engagement. The ideal candidate combines strong storytelling and reliable execution with an understanding of campaign management, lead nurturing, follow‑up cadences, and marketing and sales funnels. Key Responsibilities: Develop and execute campaigns that promote available homes, upcoming communities, and the AL Homes brand. Define campaign audiences, objectives, messaging, timelines, budgets, and success metrics. Generate qualified homebuyer leads through social media, email, digital advertising, and events. Maintain marketing calendars and coordinate multiple campaigns and project deadlines. Track lead quality, cost per lead, tour bookings, conversion rates, and campaign ROI to recommend improvements. Use Salesforce CRM to organize leads, maintain accurate records, segment audiences, and track campaign engagement. Create and manage campaigns in Salesforce, including campaign membership, lead sources, and response tracking. Develop email nurture campaigns and coordinate follow‑up cadences with sales partners. Understand and monitor the buyer funnel from awareness and lead capture through qualification, home tours, and purchase. Collaborate with sales partners on lead qualification, routing, handoff, and timely follow‑up. Use CRM reports and dashboards to identify gaps in follow‑up, conversion opportunities, and campaign performance. Content Creation & Social Media Create and manage content across U.S. social media platforms, including Instagram, Facebook, LinkedIn, and YouTube. Develop content calendars featuring property highlights, neighborhood stories, construction updates, homebuyer education, and events. Write compelling English copy for social posts, email campaigns, website updates, brochures, and other marketing materials. Monitor audience engagement and use performance insights to refine content and messaging. Maintain a consistent brand voice and visual identity across channels. Video & Visual Marketing Plan and coordinate property tours, community showcases, interviews, and short‑form social videos. Support scripting, filming, editing, and publishing. Coordinate photographers, videographers, designers, and other creative vendors. Organize marketing assets and ensure property details and visuals remain accurate and current. Events & Community Launches Plan and execute open houses, community launches, broker events, webinars, and homebuyer information sessions. Coordinate venues, vendors, signage, promotional materials, and event logistics. Manage invitations, registrations, reminders, and attendee follow‑up. Capture event leads in the CRM and coordinate next steps with sales partners. Track attendance, qualified leads, tour bookings, and event results. Email & Property Marketing Create email campaigns promoting available homes, new releases, project updates, and events. Maintain email lists and segment audiences to deliver relevant communications. Monitor email engagement and conversions, and test messaging and calls to action to improve results. Coordinate updates to website property pages and digital marketing materials. Produce brochures, flyers, presentations, and other materials that support home sales. Collaboration & Brand Consistency Work with leadership, sales partners, and project teams to align marketing with home availability and launch schedules. Coordinate external agencies and vendors to deliver work on time and within budget. Ensure marketing materials accurately communicate home features, pricing, availability, and project updates. What We’re Looking For Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Three or more years of relevant marketing experience preferred. Strong English communication skills, both written and verbal. Familiarity with U.S. social media platforms, including Instagram, Facebook, LinkedIn, and YouTube. Experience in content creation, digital campaigns, email marketing, and events. Working knowledge of Salesforce or a comparable CRM platform; hands‑on Salesforce experience preferred. Understanding of campaign management, audience segmentation, lead nurturing, follow‑up cadences, and marketing and sales funnels. Ability to interpret CRM reports, campaign metrics, and conversion data to improve lead quality and marketing performance. Strong organization and project coordination skills, with the ability to manage multiple priorities and meet deadlines. Ability to work independently and collaborate with leadership, sales partners, and external vendors. Ability to work onsite at our Cupertino office. Preferred Qualifications: Experience in real estate, homebuilding, or residential property marketing. Experience with marketing automation and CRM‑connected email tools. Photography, video editing, or graphic design skills. Mandarin Chinese proficiency is a plus but not required. Why Join AL Homes? Make a visible impact: Help bring homes and communities to market through campaigns with measurable results. Grow your skills: Gain experience across content, video, digital marketing, CRM, events, and homebuyer engagement. Work closely with leadership: Contribute ideas and take ownership of marketing projects. Market a tangible product: Showcase thoughtfully designed homes and help buyers discover their next home. The annual salary range for this position is $50,000–$80,000, depending on relevant experience, skills, and qualifications. Benefits include: Medical, dental, and vision coverage. Access to a 401(k) retirement savings plan. Complimentary daily lunches, snacks, and coffee. Monthly team birthday celebrations. AL Homes is an equal opportunity employer committed to creating an inclusive workplace. Employment decisions are based on business needs, job requirements, and individual qualifications, consistent with applicable law. #J-18808-Ljbffr