Sr. Manager, Customer Advocacy

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. Klaviyo's Champions program is one of the most visible and strategically significant customer programs in the company. It brings together a curated group of Klaviyo's most engaged, influential customers — deepening their relationship with the brand, amplifying their voices externally, and embedding them into the teams that build and market the product. The goal isn't just a well-run program. It's a recognized one. Think Salesforce Trailblazers — a program with genuine industry clout, where being a Klaviyo Champion means something beyond the company walls. The infrastructure and early foundation are in place. What this role requires now is someone who can elevate the program's prestige, deepen internal activation, and prove its impact in business terms. This is a high-ownership, high-visibility IC role with significant cross-functional scope. This person will regularly represent the Champions program to senior stakeholders across the business. Program operations & member experience: Own the day-to-day operations of the Champions program including strategic planning, recruitment and onboarding, member communications, virtual and in-person experiences, and overall member engagement. Maintain program health and quality as it scales, ensuring every member feels the weight and value of what it means to be a Klaviyo Champion. Internal enablement & activation: Support Champions' presence across the product development and go-to-market lifecycle by leading cross-functional projects with Marketing, PMM, Product, R&D, CS, and Partnerships to surface Champion voices at key moments — product research, beta testing, case studies, reference calls, events, content, and social media. Help shift activation from being concentrated at launch to a more consistent presence earlier in the lifecycle. ROI & measurement: Contribute to the continued development of the program's measurement framework, following established methods and processes, to help demonstrate the business value of the Champions program in concrete terms. Program prestige & industry recognition: Support the Champions program's external reputation and visibility by helping members build their professional profile and ensuring the program reflects well on their relationship with Klaviyo. Budget management: Support administration of the Champions program budget and help inform spend decisions that reflect program priorities and member experience goals.

WHAT SUCCESS LOOKS LIKE

Champions is embedded across the full product and GTM lifecycle — from early research through launch — not concentrated at any single stage The program has measurable industry recognition; members cite it as a meaningful professional credential, and peers in the market know what it stands for Members feel genuinely recognized and engaged, with clear evidence of value from their perspective A reliable ROI framework is in place and being reported on regularly References, case studies, product feedback, and thought leadership pipelines are consistently active and well-utilized across the business The program grows in quality and clout without losing the relationship-driven character that makes it work

WHAT YOU BRING

5+ years in customer advocacy, community, customer marketing, or a closely related function — B2B SaaS experience strongly preferred Experience running or contributing significantly to a structured advocacy or champions-style program, within established processes and operational policies Experience thinking about program prestige alongside program operations — brand, positioning, and member value, not just logistics Strong cross-functional instincts — comfortable leading a cross-functional project and advising peers across Marketing, Product, R&D, and CS Analytical enough to contribute to a measurement framework — you understand what program ROI looks like and have helped build or evolve one before Strong program management skills — this program is highly visible and operationally complex; rigor without rigidity Strong written and verbal communication; you can tell a compelling story about customer impact to internal stakeholders Comfortable supporting budget administration and spend decisions within established guidelines Candidates with transferable experience in program management, customer success, or partnerships will be considered — advocacy and community experience is ideal but not the only path in Base Pay Range For US Locations:

$88,000 — $132,000 USD

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance. Get to Know Klaviyo We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us. AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR). Apply now Apply for this job indicates a required field First Name * Last Name * Preferred First Name * Email * Phone Country * Phone * Location (City) * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School * Select... Degree * Select... Select... End date year * Preferred Name LinkedIn Profile Website Would you be willing to relocate if the role requires it? * Select... Do you currently have legal work authorization in the country where this position is based? * Select... Would you, now or in the future, require immigration sponsorship* for work authorization? * Select... *For purposes of these questions, please note that "sponsorshipfor employment visa status” means an F-1Form I-983 Training Plan endorsement, F-1 I-20 endorsement, H-1B visa petition, H-1B visa transfer, O-1 visa petition, E-3 visa petition, TN status, and 'job flexibility benefits' (also known as I-140 portability or Adjustment of Status portability). Please ask us if you are uncertain whether you may need immigrationsponsorshipor desire clarification. How did you hear about us? * Select... US Voluntary Demographic Questionnaire At Klaviyo, we strive to make the world more equitable - it's one of our core values. Klaviyos (our employees) believe that everyone deserves a fair shot at success. We strive to be a diverse company, where we seek opinions and experiences different from our own. Individuals seeking employment at Klaviyo are considered without regard to race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. Please note that any information you provide in the following questions will be kept confidential, will not be associated with your application and will not impact your recruiting process. All information will be anonymized and reviewed quarterly, strictly in aggregate, to find ways to improve our recruiting processes. Self-identification is completely voluntary. To learn more about our job applicant privacy policy, please visit our website. #J-18808-Ljbffr Klaviyo Inc.