Lead, Data Instrumentation & Growth Measurement

Lead, Data Instrumentation & Growth Measurement Atlanta, GA About The Weather Company: The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). AI is part of how we work: Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company. Job brief: We are seeking a Lead of Data Instrumentation & Growth Measurement to serve as theconnective tissue between Product (Web, iOS, Android) and Marketing (Lifecycle, PerformanceMarketing). In this role, you will eliminate data disparity, establish a unified enterprise eventtaxonomy, manage Server-Driven UI (SDUI) dynamic tracking schemes, and lead incrementalitytesting to ensure marketing spend is optimized. You will also oversee performance marketing capabilities, configuring Server-Side Tagging(CAPI), Google Tag Manager (GTM), and a targeted GA4 conversion infrastructure. You willpartner with product managers, developers, and specialized agency partners to overhaul ourAmplitude environment and build transparent attribution pipelines. The impact you'll make: Cross-Platform Instrumentation & Governance: Establish and enforce a unified eventdata dictionary across iOS, Android, and Web. Normalize properties, event names, and units(e.g., standardizing timestamps universally to UTC milliseconds). Partner with Product PMsand developers to review pull requests and audit release builds. Amplitude Remediation & Advanced GA4 Architecture: Collaborate with specializedanalytics agency partners to overhaul our Amplitude tracking, fixing data gaps, misfires, andschema issues. Architect a highly custom, targeted GA4 conversion tracking model designedspecifically to isolate key conversion events, passing data through BigQuery to AWS Redshiftto bypass unnecessary cost while maintaining structural complexity. Incrementality Testing & Spend Optimization: Lead our incrementality and holdout testingstrategy across paid channels (Google, Meta, Apple Search Ads). Leverage verifiedconversion events to measure true media lift and guide marketing budget optimization. Ad Tech, CAPI & Server-Side Tagging: Architect and deploy Server-Side Google TagManager (sGTM) and Meta #J-18808-Ljbffr Weather