Director, Enterprise Marketing

Enterprise Marketing Strategy Leader

When you're the best, we're the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

In this role, you will lead enterprise marketing strategy across Vizient Member Networks, thought leadership activation, and Vizient's education platform. You will shape how peer networking offerings, professional development programs, and education solutions are positioned as essential healthcare membership benefits. You will develop integrated marketing strategies that drive client engagement, advocacy, and retention while amplifying Vizient's thought leadership across owned channels. You will partner with business unit leaders, product marketing, and executive stakeholders to create consistent enterprise positioning, strengthen industry partnerships, and advance strategic growth objectives.

Responsibilities:

• Lead the enterprise marketing strategy for Vizient Member Networks, education solutions, and thought leadership activation.
• Develop positioning, messaging, and value proposition frameworks that differentiate Vizient's peer networking and professional development offerings.
• Define and execute multi-channel marketing strategies that drive client engagement, enrollment, advocacy, and retention.
• Integrate Member Networks and education platform messaging into enterprise marketing, sales enablement, and membership renewal initiatives.
• Lead the marketing strategy for Vizient's education platform, including audience segmentation, messaging frameworks, and go-to-market planning.
• Develop launch strategies for new courses, programs, and platform capabilities in partnership with Education, Product, and business unit leaders.
• Own the strategy for C-suite sponsorship programs and industry partnerships, including relationships with healthcare associations and external organizations.
• Lead the activation and amplification of Vizient thought leadership across social media, web, email, and other owned channels.
• Establish governance frameworks, performance metrics, and reporting processes that ensure marketing consistency and effectiveness across business units.
• Lead, mentor, and develop marketing team members while fostering strategic rigor, collaboration, innovation, and accountability.

Qualifications:

• Relevant degree preferred.
• 7 or more years of relevant experience required.
• Healthcare experience is required.
• Experience developing and executing enterprise marketing strategies across multiple products, services, or business units.
• Experience leading positioning, messaging, and go-to-market initiatives for complex healthcare offerings.
• Strong knowledge of content marketing thought leadership activation, digital marketing, and audience engagement strategies.
• Demonstrated ability to influence and collaborate with senior leaders, cross-functional teams, and executive stakeholders.
• Strong analytical, strategic planning, and performance measurement skills.
• Excellent written, verbal, and presentation communication abilities.
• Experience leading and developing high-performing marketing professionals.
• Willingness to travel.

Estimated Hiring Range: At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $117,600.00 to $206,000.00. This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here.

Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities. The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.