Associate Director PsA Market Research & Insights

Job Purpose

The Associate Director PsA Market Research & Insights will lead insight generation to inform pre-launch planning launch readiness and post-launch optimization in psoriatic arthritis (PsA). This individual will partner closely with the PsA lead to define priority business questions and execute an integrated market research plan across healthcare professionals (HCPs) and patients. Through qualitative and quantitative research integrated with secondary data and competitive intelligence this role will translate customer needs treatment decision drivers and market dynamics into actionable recommendations for positioning segmentation messaging campaign development and launch planning.

Major Accountabilities

• Customer Understanding & Needs Assessment: Build a deep understanding of PsA HCP and patient needs attitudes motivations and behaviors. Identify unmet needs treatment decision drivers perceptions of current and emerging therapies and barriers to adoption to inform launch strategy.
• Patient Journey Mapping: Map the PsA patient journey from symptom recognition and diagnosis through referral treatment selection initiation and ongoing management. Identify HCPpatient decision points access barriers and moments that matter to guide HCP and patient engagement and patient support planning.
• Primary Market Research Design & Execution: Independently lead qualitative and quantitative HCP and patient research from business question definition and methodology selection through instrument development fieldwork analysis and recommendations. Execute foundational research product profile and positioning assessments message and creative testing and demand research to inform launch decisions and forecast assumptions in partnership with analytics colleagues.
• HCP & Patient Segmentation: Develop and refine actionable HCP and patient segmentation based on needs attitudes behaviors and treatment decision drivers. Partner with Marketing and analytics colleagues to translate segments into targeting differentiated messaging and engagement strategies.
• Cross-Functional Partnership: Serve as the PsA insights partner to Brand Marketing Patient Marketing Patient Services Market Access Medical and analytics colleagues. Integrate primary research secondary data competitive intelligence and appropriate field feedback into clear recommendations; communicate implications and facilitate discussions that translate insights into launch actions.
• Vendor & Research Budget Management: Select and manage external research partners including proposals scopes of work methodologies timelines budgets and deliverable quality. Ensure research follows company policies and applicable market research privacy respondent compensation and adverse event reporting requirements.
• KPI & Tracking Paperwork Design: Establish pre-launch baselines and ongoing HCP and patient tracking to assess awareness perceptions message resonance consideration and adoption barriers. Partner with analytics colleagues to connect research findings with launch performance indicators explain emerging trends and recommend course corrections.

Your profile

Job Requirements

Education:

• Bachelors degree required
• Advanced degree (MSc MBA PhD PharmD or MD) strongly preferred

Experience:

• 5 years of relevant experience in pharmaceutical or biotechnology market research customer insights or healthcare consulting including hands-on responsibility for HCP and patient research.
• Demonstrated experience independently designing and leading end-to-end qualitative and quantitative market research with the ability to translate findings into brand strategy and tactical recommendations.
• Experience supporting pre-launch planning or a new product or indication launch including foundational insights segmentation positioning message testing and launch tracking.
• Experience in immunology rheumatology dermatology or a related specialty/chronic disease area preferred; direct PsA experience is highly desirable.
• Experience managing research agencies budgets and concurrent projects and integrating primary research with secondary data competitive intelligence and analytics in partnership with cross-functional teams.

Skills/knowledge/behavioural competencies:

• Strong qualitative and quantitative research expertise including the ability to frame business questions select fit-for-purpose methodologies develop discussion guides and questionnaires and critically evaluate sampling analysis and research limitations.
• Ability to synthesize primary research secondary data competitive intelligence and appropriate field feedback into a coherent view of the market distinguishing evidence from assumptions and identifying implications for launch.
• Working knowledge of pharmaceutical market research ethics data privacy and compliance requirements with a commitment to respondent confidentiality and research integrity.

Why us

An exciting job opportunity awaits you!
MoonLake is a dynamic and innovative company pushing the boundaries of possibility and we are looking for passionate individuals to join our stellar team.

What we offer:
Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team.
Career Growth: A clear path for career progression with the chance to take on more responsibilities as you develop your skills.

About us

MoonLake Immunotherapeutics is a clinical-stage biopharmaceutical company unlocking the potential of sonelokimab a novel investigational Nanobody for the treatment of the inflammatory disease to revolutionize outcomes for patients.

We continue to make significant progress in our Global Clinical Development Programs. The companys focus is on inflammatory diseases with a major unmet need including hidradenitis suppurativa and psoriatic arthritis conditions affecting millions of people worldwide with a large need for improved treatment options. MoonLake was founded in 2021 and is headquarted in Zug with hubs in Cambridge & Porto.

Further information is available at

Required Experience:

Director