Senior Data Scientist

Senior Data Scientist

The Data Science team uses data-driven insights and recommendations to fuel strategic growth for clients through building industry-leading analytical solutions. We apply bespoke and cutting-edge arsenal of analytical, statistical and machine learning techniques to complex problems at scale, with an emphasis on game-changing and measurable business impact. We work in close collaboration with colleagues across all agency disciplines to develop truly innovative, highly effective, data-powered solutions for our clients.

We're seeking a Senior Data Scientist who is intellectually curious, creative, and eager to solve both familiar and novel data challenges. If you thrive on turning data into actionable insights and enjoy working in a fast-paced, collaborative environment, we want to hear from you.

Responsibilities

• Translate complex marketing and business questions into clear, actionable analytical plans.
• Conduct extensive exploratory and statistical analyses to uncover actionable insights.
• Apply advanced machine learning, causal inference, and statistical techniques to optimize marketing strategies, campaign effectiveness, and customer experiences.
• Build and test scalable data pipelines and models for real-time applications.
• Summarize, visualize, communicate and document analytic concepts, processes and results for technical and non-technical audiences
• Collaborate cross-functionally to define analytical objectives, approaches, and timelines, ensuring alignment on goals and impact.
• Facilitate ownership and accountability by ensuring that the team is producing trustworthy and high-quality outputs that influence the decisions and direction of a variety of business areas.
• Proactively explore trends in marketing and digital performance and stay up-to-date with latest AI/ML advancements to surface future opportunities.
• Share knowledge, debate techniques, and conduct research to advance the collective knowledge and skills of our Data Science practice.
• Work independently and drive your own projects.

Qualifications

• MS or PhD in Computer Science, Statistics, Mathematics, or a related field
• +4 years of industry experience in data science and marketing field
• Strong understanding of statistical modeling, machine learning algorithms, causal inference and experimental design
• Experience in media performance analytics such as attribution modeling, incrementality testing and advance measurement methodologies.
• Proficiency in common data science coding languages such as in SQL, Python and/or R (Spark is preferred)
• Practical experience with Google Cloud Platform and services such as BigQuery, Looker, and DataProc
• Exceptional communication and presentation skills with technical and non-technical audiences; highly effective at developing meaningful stakeholder relationships and deep domain expertise.
• Comfort with ambiguity; ability to thrive with minimal oversight and process.
• Embodies Digitas values while bringing a new perspective to continue improving our culture.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io . Compensation Range: $87,210 - $125,265. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/30/26. All your information will be kept confidential according to EEO guidelines.