Manager of Marketing & Media Relations (Bilingual/Spanish)

Job Title: Manager of Marketing & Media Relations Job Status: Regular Full Time, Salaried FLSA: Exempt Reports to: VP of Development Job Summary/Purpose Responsible for oversight and execution of all marketing, social media, public relations, planning, and audience growth. This role will partner with leadership at all levels within the agency. The ideal candidate will be highly collaborative, organized, a critical thinker, able to work under pressure and meet deadlines, and capable of handling multiple projects at once. As a member of the Development Team, they will be responsible for driving the creative initiatives to promote and expand the work, brand, and positive reputation of the agency. This role will be expected to explore and implement innovative marketing and promotional tactics to support special projects and grants. Job Duties and Key Responsibilities Strategic Marketing Development: Craft and implement comprehensive marketing strategies that reflect our mission and amplify our reach in accordance with continuous growth of agency, to include a bi-weekly newsletter. Social Media and Digital Presence: Provide supportive oversight of agency’s social media accounts and leverage analytics and advertising campaigns to boost our digital footprint and fulfill grant obligations and reporting. Stay up to date on industry trends and best practices in social media, digital marketing, and design to ensure our strategies are innovative and effective; professional and advertising experience with social media required. Project Management: Oversee creative projects from start to finish with external vendors for print projects, signage, and outdoor media. Print and Digital Creative Design Work: Creates engaging bilingual content for a range of media, including but not limited to digital and traditional ads, social media, signage, emails, landing pages, websites, magazines, press kit materials, and print collateral. Brand Management: Ensure consistency in brand messaging across all communication channels, assist in developing brand guidelines to enhance brand recognition and loyalty. Website Management: Oversee and assist in updating and maintaining the company’s website, optimize content for SEO, and ensure positive user experience. WordPress proficiency, a plus. Willingness to learn is required. Creative Content Production: Generate creative and engaging content for marketing campaigns, website, newsletter, social media, and other communication channels. Design and Visual Communications: Graphic design assistance for marketing materials such as flyers, banners, reports, and other visual assets. Analytics and Reporting: Regularly evaluate and report on the effectiveness of communication strategies and campaigns, using data to inform future decisions. Media Relations: Build and maintain relationships with media outlets to enhance earned media opportunities; prepare and distribute press releases, coordinate press encounters as needed, perform regular media scans and track features. Event Management: Assist with colleagues and event planners, support in the planning execution of events, ensuring consistent messaging, marketing in advance, and press notification when applicable. Collaboration: Work closely with the VP of Development, and President/CEO to understand expectations and priorities while delivering assignments on deadline and adhering to brand standards. Copywriting: Ability to bring a kind and professional voice to the agency’s social presence. Culture: Understand the overall mission and vision of Servicios de La Raza and the needs of the Latino community of Colorado. Ability to travel within the State. All members of the SDLR workforce are expected to support the agency’s community outreach, civic engagement, and recruitment efforts. Support the agency’s fundraising objectives, which may include tasks such as active fundraising, grant development, solicitation of donations, agency ambassadorship, informational outreach, and public speaking. Commitment to and experience with equity, cultural relevance, diversity, social justice, and disparity reduction practices with persons of color, agencies of color, and underserved communities. Ability to establish and maintain effective working relationships with clients, co-workers, agency partners, and the public. Other duties as assigned. Required Education, experience and Credentialing Bachelor’s degree in marketing, communications, or related field. 3-5 years of experience in marketing. Importantly and required, a passion for creative marketing and community education. Bilingual in Spanish (verbal and written) is required. Key Competencies Commitment to Community Service Advocacy for Equity and Social Justice Energetic Eager to Learn Excellent Verbal and Written Communication Flexible Work Schedule Professional Demeanor Skilled in marketing and copywriting In-depth understanding of social media platforms Working Environment and Physical Requirements While performing the duties of this job, the employee is regularly required to: stand, sit, talk, hear, and use hands and fingers to operate computers, telephones, and a variety of office equipment. Occasionally may need to reach, stoop, or kneel. Specific vision abilities required by this job include close vision requirements due to computer work. ADA accessible; Active Safety Committee. Ability to perform basic office duties. Salary & Benefits Salary range is $70,000 - $75,000/year, DOE. SDLR supports Fair Chance hiring and employment practices. Generous benefits package including Health, FSA, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Employee Assistance Program, and Paid Time Off, 401K, etc. Inclusion and Diversity Servicios de La Raza is an Equal Employment Opportunity Employer. We are a non-profit organization where diverse backgrounds, experiences, and viewpoints are valued. Servicios de la Raza does not make hiring or employment decisions based on race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state, or federal laws. #J-18808-Ljbffr Servicios de La Raza