Marketing Principal Associate (Hybrid) at Capital One McLean, VA

Marketing Principal Associate (Hybrid) job at Capital One. McLean, VA. Overview Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, data-driven content strategist with a passion for storytelling to join our Content Marketing team on U.S. Card Performance Marketing. The Marketing Principal Associate will be a critical partner in shaping both our short term content strategy and long term strategic vision. Initial priorities will focus on attracting Card prospects through engaging inbound content, with a strong emphasis on our financial content hub and content‑led SEO program. The Principal Associate will assist in driving our strategy beyond SEO to include distribution across additional channels, expanding content formats, and deepening engagement with customers throughout their journey. The ideal candidate will have experience turning audience and competitive insights into actionable digital marketing strategies, leveraging data to guide decisions, and collaborating with internal and external partners. To be successful, the Principal Associate will need to excel working in white space, build powerful cross‑functional relationships and be comfortable interpreting multiple types of data and insights to inform recommendations. They should bring an audience‑first mindset, ensuring that content strategies are rooted in customer needs and behaviors while aligning with business goals. Responsibilities Partner with internal and external teams to select and publish the most relevant audience focused content each quarter that drives business outcomes. Champion the voice of the customer by ensuring all content addresses specific customer needs and aligns with business objectives. Lead the development and execution of a strategic inbound marketing agenda to attract prospects through inbound marketing channels (SEO, Social, Email). Design and execute content testing strategies to optimize creative, distribution and engagement approaches for maximum business impact. Leverage insights to shape outbound strategy content recommendations. Build and maintain strong partner relationships with internal and external teams to develop high-quality content. Serve as the primary liaison for cross‑functional collaboration, partnering closely with business analysts, marketing and channel teams, brand creative, risk / legal to ensure alignment and seamless execution. Ideal Candidate Has a passion for developing and executing content strategies that attract and convert prospects into engaged customers. Brings strong familiarity with SEO best practices and full‑funnel digital marketing tactics to drive measurable business results. Is customer‑focused, using audience and market research to understand needs and inform content decisions. Adapts their thinking across the full customer journey—from awareness to consideration and conversion. Leverages data to tell compelling stories, uncover insights, and identify new opportunities to lead, innovate and deliver results. Translates strategies into actionable testing plans that accelerate momentum and drive continuous optimization. Communicates clearly and persuasively, tailoring messages from different audience levels and stakeholder groups. Excels as a collaborative team player, fostering strong partnerships across internal team and with external partners. Brings experience managing agency relationships, including briefing, reviewing and providing actionable feedback. Manages project details, deadline and shifting priorities with accuracy and accountability. Basic Qualifications Bachelor’s Degree or Military Experience. At least 3 years of hands‑on experience executing multi‑channel digital marketing campaigns, including Content Marketing and SEO, on either client side or at agency level. At least 3 years of experience leading digital marketing strategies and programs from concepts to execution. At least 3 years working with creative partners or agencies, either internally or externally. At least 3 years of experience working with cross‑functional teams in a matrixed environment. Preferred Qualifications Master’s degree in Marketing, Business or Communications. At least 3 years of marketing experience in financial services or another highly regulated industry. At least 3 years of experience with marketing analytics and optimization. At least 3 years leveraging audience insights, market research, and data analytics to develop detailed user profiles and segmentation strategies that inform content, messaging and channel optimization. Track record of effectively working autonomously and navigating ambiguity. McLean, VA: $117,300 - $133,900 for Principal Associate, Marketing. Richmond, VA: $106,700 - $121,700 for Principal Associate, Marketing. Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries. #J-18808-Ljbffr Itlearn360