Marketing Supervisor

About Sussman Law Firm, PLLC Sussman Law Firm is a Charlotte-based firm focused on family and immigration law. We value accountability, initiative, and professional growth within a collaborative, high-performance environment. We are not your typical law firm. We are poised for aggressive growth, and we believe great work starts with a strong team. About Sussman Law Firm, PLLC Sussman Law Firm is a Charlotte-based firm focused on family and immigration law. We value accountability, initiative, and professional growth within a collaborative, high-performance environment. We are not your typical law firm. We are poised for aggressive growth, and we believe great work starts with a strong team. Our Culture Sussman Law Firm fosters an environment where employees are empowered to make a real impact in clients’ lives every day. We value accountability, ownership, and collaboration. Every team member—regardless of role—is respected, supported, and encouraged to grow professionally and personally. This is a high-performance environment. We work hard, hold ourselves to high standards, and take pride in doing things the right way. The work is challenging—but it is also meaningful, rewarding, and growth-oriented. If you are looking for a role where you will be pushed to grow, supported by a strong team, and make a difference in people’s lives, you will fit right in. If you are hired, you will be part of a wonderful team of people who work hard to get the job done right the first time and take pride in the work that they do. You will be part of a team that is rewarded for their hard work. Is this going to be an easy job? No. It might be the biggest challenge of your life. However, it is our belief that anything really great is worth working hard for and that our greatest growth comes from our biggest challenges. More importantly, you will find great joy in helping people find solutions in the areas of their lives that matter most! The Job Marketing Supervisor The Marketing Supervisor will lead and execute the Firm’s day-to-day marketing efforts while helping shape strategies that drive brand awareness, qualified leads, and growth. This role is ideal for a hands-on marketing professional with strong analytical, digital marketing, and SEO experience who can turn data into actionable strategies and measurable results. Compensation starting at $1,500/month + Bonus Potential Key Responsibilities Develop and execute the Firm’s annual and quarterly marketing strategy, goals, priorities, campaigns, and performance targets in collaboration with Firm leadership. Develop and manage the Firm’s annual marketing budget and optimize marketing spend based on cost per lead, cost per acquisition, conversion rates, ROI, and other performance metrics. Evaluate marketing performance and analyze data, trends, lead sources, and campaign results to identify opportunities to increase qualified leads, improve conversions, and maximize marketing effectiveness. Establish marketing KPIs and benchmarks, monitor performance against established goals, and present results and actionable recommendations to Firm leadership. Serve as the Firm’s primary point of contact for its SEO and digital marketing vendor and manage vendor strategy, deliverables, performance, deadlines, and results. Evaluate and implement SEO strategies, including organic search performance, keyword optimization, website content, landing pages, local search visibility, and Google Business Profile optimization. Directly supervise the Marketing Coordinator, including establishing priorities, delegating responsibilities, providing coaching and feedback, and monitoring the quality and timely completion of work. Create and manage social media and digital content, including graphics, short-form videos, employee features, client testimonials, and other content consistent with the Firm’s brand and target audiences. Create, edit, and distribute the Firm’s monthly newsletter and monitor engagement and performance. Oversee day-to-day marketing operations, campaigns, projects, vendors, and related initiatives to ensure timely and effective execution. Ensure marketing meeting notes are documented timely and assigned action items are tracked through completion. Perform other duties as assigned. Required Qualifications Fluent in English and Spanish. Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field preferred. Equivalent education and/or relevant experience may be considered. Three (3) to five (5) years of progressive marketing experience, including digital marketing, SEO, analytics, and campaign management. Prior supervisory experience required; minimum two (2) years preferred. Demonstrated experience implementing and evaluating SEO strategies. Experience using website and marketing analytics platforms to measure traffic, lead generation, conversions, and campaign performance. Experience with Google Analytics, Google Search Console, Google Business Profile, or comparable digital marketing and SEO tools preferred. Demonstrated ability to develop dashboards, KPIs, and performance reporting for management. Experience managing or working directly with outside marketing, SEO, advertising, or creative vendors. Law firm or professional-services marketing experience preferred. Key Success Factors Develops, executes, and prioritizes marketing strategies and resources that support the Firm’s growth and revenue objectives and produce measurable business impact. Increases qualified lead generation and uses analytics and performance data to evaluate lead quality, conversions, marketing ROI, and opportunities for improvement, proactively adjusting strategies when needed. Effectively manages SEO strategy and vendor performance while strengthening the Firm’s internal SEO capabilities. Provides effective supervision, coaching, accountability, and development to the Marketing Coordinator. Maintains a consistent, professional, and recognizable Firm brand across marketing channels and initiatives. #J-18808-Ljbffr