Director, HCP NPP Promo, Long-Acting Treatment (San Mateo)

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.Job DescriptionJob DescriptionThe Director, HCP Non-Personal Promotion (NPP) Marketing will play a pivotal role in shaping how we bring this innovation to healthcare providers, shaping and executing innovative, digitally driven strategies to bring this transformative treatment to healthcare providers.Reporting to the Senior Director, HIV Treatment Marketing Long-Acting PortfolioAs the HCP NPP Marketing Lead, you’ll:Drive bold, creative digital and omnichannel campaigns that educate HCP and drive product adoptionOptimize promotional effectiveness across channels and lead targeted HCP segmentationBe at the forefront of healthcare innovation, leveraging cutting-edge technologyIf you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!Role Overview & Responsibilities:Develop the NPP omnichannel (POA) in partnership with HCP promotional teamDevelop and oversee execution of a comprehensive non personal promotional strategy to support a new product launch in HIV treatment.Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities for non-personal business objectivesProvide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional executionPartner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical executionDevelops and leads key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integrationDrives execution through management and partnership with external agencies, internal cross-functional partners, and field sales.Implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategyGains approval for marketing materials through internal review process through Promotional Review Committee (PRC)Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholdersAnalyzes complex brand opportunities and provides logical recommendations; leads any required action planning.Ensures that all marketing activities are in compliance with regulatory and legal requirements.Manages the non-personal promotion marketing budget and project timelinesCompetencies and Expertise RequiredTrack record of successful pharmaceutical/biotech marketing, with launch experience preferredProven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunitiesExperience with marketing strategy, sales and regulatory policies and practicesAbility to conceive, develop and implement multi-dimensional marketing and business plansProven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional executionStrong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiencesDemonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materialsAbility to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materialsDemonstrated ability to manage budgets, with an understanding of expense budget planning and trackingQualifications and Preferred ExperienceRequired:Bachelor’s degree with at least 12 years of marketing experience, orMaster’s degree or PhD with at least 10 years of marketing experiencePreferred:An MBA with 10+ years of pharma/biotech marketing experienceExperience in product launchKnowledge of pharmaceutical regulatory requirements impacting marketing materialsPrior experience with advertising, digital, or communications agencies is advantageousPeople Leader AccountabilitiesCreate Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.For additional benefits information, visit: * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.For jobs in the United States:Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact View email address on apply.placed-app.com for assistance.For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACTYOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACTGilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.For Current Gilead Employees and Contractors:Please apply via the Internal Career Opportunities portal in Workday.SummaryLocation: United States - California - Foster CityType: Full time