Associate Director, Social Media

Associate Director, Paid Social

Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.

PMX Performance is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.

The Associate Director, Paid Social acts as a key contributor and expert in the social space, serving all Publicis Media agencies. This role requires a proven ability to showcase strategic application and development of tactical best practices. This role requires a thorough understanding of all major social platform capabilities and be able to translate complex technical concepts to non-technical audiences. We need someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions. This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Associate Director is able to help define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.

Responsibilities:

• Contribute to development of paid social activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.
• Deep understanding of the evolving paid social landscape – inclusive of Commerce, AI, and emerging social platforms – to deliver against business outcomes
• Curate first-to-market solutions – inclusive of activation support, collateral development, and testing frameworks
• Identify and document FAQs, automating responses to common agency questions
• Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes
• Lead campaign audits to strengthen activation approach for Publicis Media account teams
• Build relationships with Publicis Media agency counterparts and social channel leads
• Execute roadmaps and build thought leadership collateral for social strategy and activation
• Develop cross-functional relationships to collaborate on solutions priorities
• Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
• Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads
• Contribute to assessments and guide agency teams on recommendations
• Stay abreast of industry trends and advise on the use of emerging platforms and technology based on agency, industry, and client priorities

Qualifications:

• 6+ years' experience in paid social media, with an emphasis in activation
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
• Extensive familiarity and past experience with paid social media strategy and activation
• Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
• Extensive experience in campaign management and optimization across Meta, Snapchat, TikTok, X, Pinterest, Reddit, and LinkedIn
• Social commerce experience involving native shops, product feeds, and media amplification
• Advanced knowledge of 3P measurement capabilities and restrictions in the social space
• Strong verbal, visual and written communication skills
• Confidence, composure, and polished presentation skills to effectively attend and lead meetings
• Passionate about working in a fast-paced environment
• Detail-oriented with the ability to coordinate projects across multiple teams and functions
• Ability to articulate complex concepts in a clear manner
• Advanced content development skills with extensive PowerPoint experience
• Attention to detail on all projects, with an expectation for high quality of work every time
• Team oriented, approachable and viewed as coach and mentor to others
• Fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic is a plus. Comfortable working with large data sets, analyzing reporting and identifying trends

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually.