Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator serves as the internal marketing liaison for Shooters World's retail, range, and training operations. This role manages day-to-day marketing execution, maintains brand consistency across all touchpoints, coordinates with external marketing vendors and partners, and ensures seamless integration between various marketing initiatives and in-house needs. The Marketing Coordinator balances creative production with strategic coordination to support sales growth.

Marketing Coordination & Vendor Management

· Serve as primary internal contact for marketing vendors, partners, and service providers

· Provide vendors with product information, SKUs, pricing, sale dates, and promotional details needed for campaigns and creative projects

· Review and approve all externally-produced marketing materials for brand consistency, accuracy, and compliance

· Coordinate timing and integration of external campaigns with in-house marketing activities and store operations

· Track project deliverables and ensure deadlines align with business needs

· Participate in strategy sessions to align on goals, messaging, and campaign priorities

Marketing Strategy & Brand Leadership

· Develop and maintain annual marketing calendar, ensuring alignment across all sales, training, and events

· Maintain consistent branding, messaging, and visual identity across all materials and channels

· Ensure compliance with social media advertising policies related to firearms, ammunition, and accessories

· Identify and pursue co-op advertising opportunities with manufacturer partners

· Track and manage all co-op funds and marketing budgets across locations

In-House Graphic Design & Content Creation

· Design creative materials including flyers, price tags, banners, in-store digital signage, event signage, and promotional graphics

· Produce and edit photos and videos for social media, website, and in-store use

· Maintain organized archives of all creative assets and marketing materials

· Create supplementary graphics and copy to support marketing campaigns

Social Media & Online Presence Management

· Manage day-to-day social media presence across all Shooters World platforms

· Create and post organic content that complements paid advertising campaigns

· Respond to customer comments, messages, and inquiries professionally and promptly

· Develop and manage relationships with influencers and content creators

· Capture real-time content showcasing daily operations, new products, staff, and customer experiences

Website Support & Digital Coordination

· Coordinate website updates including event pages, class schedules, and promotional landing pages

· Ensure website content remains accurate and current

· Monitor website analytics using Google Analytics and share insights for optimization

· Manage online class registration and membership sign-up integrations

Digital Marketing & Advertising Support

· Support the planning and execution of digital advertising campaigns (social media ads, Google Ads, email marketing, geofencing)

· Provide campaign assets, product details, and messaging direction

· Monitor campaign performance and ROI

· Coordinate with vendors on ad creative, targeting, and optimization

Events & Community Relations

· Plan and promote in-store events, influencer appearances, product demos, and training seminars

· Collaborate with store teams to execute well-branded events

· Create and distribute training calendars for all locations

· Manage donation certificate program and track all charitable contributions

· Develop relationships with local tourism organizations and community partners

Budgeting, Reporting & Compliance

· Manage and track marketing budgets for all locations

· Prepare monthly reports on campaign results, social media performance, website traffic, and ROI

· Maintain documentation for co-op reimbursements and vendor invoices

· Ensure all marketing activities comply with federal and state firearm advertising laws and social platform policies

Requirements

Required Qualifications:

· Bachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent professional experience)

· 3-5 years of marketing experience, preferably in firearms retail, shooting range, or outdoor recreation industries

· Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom)

· Working knowledge of WordPress (or similar CMS), Google Analytics, and social media management platforms

· Experience coordinating with external agencies, vendors, or contractors

· Familiar with firearm industry marketing regulations, advertising restrictions, and platform limitations

· Strong copywriting, communication, and creative design skills

· Excellent organization, project coordination, and time management abilities

Preferred Qualifications:

· Proficiency in Adobe Premiere Pro and After Effects

· Experience with email marketing platforms (MailChimp, Constant Contact, etc.)

· Knowledge of firearms, shooting sports, or outdoor recreation

Personal Attributes:

· Highly motivated, results-oriented self-starter with strong sense of ownership

· Ability to meet tight deadlines with minimal supervision

· Strong attention to detail with ability to review and approve work for brand consistency

· Comfortable working both independently and collaboratively with leadership, store teams, and external partners

· Passionate about maintaining brand standards and delivering quality work

Work Environment & Schedule:

This position operates primarily from our corporate office but requires regular coordination with all Shooters World locations and occasional on-site support for social media content capture, brand compliance verification, major events, and other marketing initiatives. Flexible hours, including occasional evenings or weekends, may be required for events, content creation, or business demands.

What We Offer:

Compensation & Benefits:

· Competitive salary commensurate with experience

· Health, dental, vision, short term disability, and life insurance

· 401(k) retirement plan with employer match

· Paid time off

Industry Perks:

· Significant employee discounts on all retail merchandise and firearms

· Access to industry professional pricing and manufacturer pro-deal programs

· Complimentary range time

· Free firearms training courses

To Apply:

Please submit your resume, portfolio (including graphic design samples and links to social media accounts you've managed), and a brief cover letter explaining your interest in this role and relevant experience in the firearms or outdoor recreation industry.

Pre-Employment Requirements: All candidates must successfully pass a background check and drug screening as a condition of employment.

Shooters World is an Equal Opportunity Employer