Social Media Marketing Expert

About Us

The Center for Free, Fair, and Accountable Democracy (CFFAD) is a small 501(c)(3) volunteer organization providing civic content for American adults. We focus on promoting accountable representation combined with civil liberties and rights. To do that, we create relevant and practical materials for civic education. All of our short courses have been reviewed by experts on the right and left. In addition, we conduct and share research on a particular audience of adults, on the left and right, who are ambivalent about the merits of democracy relative to autocracy.

Role

This is a part-time, unpaid volunteer position for a Social Media Marketer who understands the importance of democracy in our republic. You will market our online resources for civic education to various adult audiences while also marketing our research to practitioners and potential partners. A special challenge will be to devise a way to catch and keep the attention of busy people with many competing distractions – who are ambivalent about democracy versus autocracy -- and to do so with a small budget. A second challenge, which will come later, will be to adapt your marketing approach as we adapt our website to better focus on the ambivalent audience. To do these things, you will collaborate with a small team, including a market researcher, a educational content creator, and a fundraiser.

Commitment

• 2-5 hours per week, as your schedule allows.
• We would appreciate a minimum commitment of at least 6 months if not a year.

Ideal Qualifications

B.A. or better in Communications, Digital Marketing, Information Systems, Marketing, Social Media, or similar field;

Substantial and relevant experience with social media marketing for other organizations;

Good verbal and written communication skills;

Familiarity with a variety of social media marketing platforms; and

Experience with analytical tools to show monthly progress towards larger audience sizes, returning audience shares, audience engagement, conversions, and other indicators.

Bonus Points

Familiarity with researching specific market personas;

Experience developing messaging frameworks;

Prior experience in organizations providing civic education or adult education; and

Familiarity with IRS and state regulations on soliciting and non-partisan content.