Chief Marketing Officer (CMO)
Confidential
Chief Marketing Officer (CMO)
About the Company
Nationwide mortgage lender specializing in home loans & refinancing
Industry
Financial Services
Type
Privately Held
Founded
1999
Employees
51-200
Specialties
- mortgage refinancing
- fha mortgages
- new home loans
- arm mortgages
- va mortgages
- chfa mortgages
- harp loans
- streamline mortgages
- 15 or 30 year conventional mortgages
- usda mortgages
- jumbo mortgages
- refinance with cash out
- reverse mortgages
- first lien heloc
- debt consolidation
- first-time home buyer
- your term mortgage
- self-employed mortgage
- and self-employed mortgage
Business Classifications
- B2C
About the Role
The Company is seeking a Chief Marketing Officer to lead customer acquisition, brand strategy, and full-funnel performance. The role will define marketing strategy and budgets, scale digital acquisition across paid social, video, and search, and strengthen conversion through landing pages and guided qualification flows. The CMO will steward established media partnerships, align marketing with sales and operational capacity, and modernize tracking, attribution, and customer lifecycle systems. The position also requires close collaboration with legal and compliance teams to ensure campaigns and digital tools meet applicable financial advertising requirements. Candidates should have 10 or more years of growth marketing experience, including at least four years in an executive role, ideally in lending, residential mortgage, or consumer fintech. They should understand mortgage products, loan origination economics, sales conversion metrics, and financial advertising compliance. The role calls for a record of managing large digital acquisition budgets with positive returns, building effective digital funnels, and improving conversion for cold audiences. Strong expertise in server-side attribution, multi-touch measurement, and closed-loop CRM and loan-origination reporting is also required.
Hiring Manager Title
Chief Executive Officer
Functions
- Marketing
Vacancy posted 3 days ago
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