Sr Client Strategist

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. The Senior Client Strategist supporting Financial Services provides consultative and analytical services, utilizing data and insights across a variety of sources to inform multi-channel marketing strategies. The objective: to achieve a variety of FI outcomes – new households, accounts, mortgages, HELOC/home equity, and the acquisition of other products. Partners across multidisciplinary teams to drive innovation, challenge the status quo and implement solutions and programs to advance priorities. Will provide strategic direction through analysis and insights to drive strategic plans to enable financial services clients can meet their stated goals. Establishes and maintains strong customer relationships with both internal and external teams. Serves as change agent, championing agile ways of thinking and working to enable teams and individuals for success. Drives excellence in financial acumen, communication (verbal, written and presentation), business and strategic planning, performance monitoring and reporting.

Translates market developments into practical, actionable insights by developing a compelling, persuasive story, point of view, and determines relevant impacts to current and future strategy. Utilizes best-in-class expertise in data visualization and modeling to create compelling insights and storytelling in support of client priorities. Champions the implementation of innovative analytics tools to derive actionable insights from large financial services data sets. Applies understanding of market research and analysis of external market data sources to develop forecast models and scenario planning for clients. Maintains up-to-date knowledge of the evolving financial services environment and translates insights to implications for Vericast clients’ strategy and business planning. KEY DUTIES/RESPONSIBILITIES - Client Strategy : Consults with clients and internal teams to identify objectives and strategies that help our financial services clients solve business needs o Finds solutions for client problems. o Conducts market research. o Performs analysis of competitors to identify opportunities for internal and client strategies. o Stays updated with technologies and consumer behaviors. o Ensures all internal teams understand client challenges 65% - Client Presentations : Key member of selling team engaged in client presentations at all levels o Creates and presents the client strategy and market brief o Crafts and tells the data story o Presents the pre-Sales dashboard and current campaign results in client meetings 20% - Subject Matter Expertise : Serves as a trusted advisor to both clients and internal teams on media strategies across Vericast solutions that will drive client outcomes and recommends solution enhancements to Product teams.