Sr. Growth Marketing Manager - Glassdoor

Our Mission

As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

This role sits within Glassdoor, where professionals go to zero in on the next step in their career. Rooted in transparency and trust, we have long empowered people to make informed career decisions. We combine authentic employee voices with insights about companies and AI-driven personalization to help job seekers find roles where they can grow and thrive.

Join us as we make worklife better, together.

(*Comscore, Total Visits, March 2025)

Day to Day

The Glassdoor Business Unit's mission is to make worklife better for everyone. We are looking for a self starting, execution focused growth manager who takes ownership of paid and search channels and delivers measurable results. You are experienced in Google and Meta and understand how to build, instrument, and optimize campaigns that drive efficient growth.

This role resides within our Consumer Growth team and focuses on scaling performance programs across Paid and SEO/AEO that drive consumer user growth and long term engagement. You will lead acquisition strategy, manage a team of growth marketers, and translate performance data into clear insights that inform optimization strategies and improve business outcomes.

We are looking for a technical builder who is equally logic-driven and people oriented, someone comfortable inside ad platforms and search ecosystems, fluent in instrumentation, and compelled to turn performance data into action. This is a leadership role that remains engaged, setting the standard for measurement accuracy, testing velocity, and incremental growth.

You will oversee execution and optimization across Google Ads, Meta, SEO/AEO, and emerging platforms. This includes campaign and keyword strategy, implementing and validating tracking, and continuously improving performance. You will partner cross functionally with Product Marketing, Analytics, Product, Creative, Engineering, and Lifecycle teams to ensure acquisition programs are properly instrumented, insights are clear, and optimization strategies are grounded in business impact.

This is an opportunity to operate at the intersection of systems, data, and growth while building and scaling the performance infrastructure that drives meaningful impact for the Glassdoor brand.

Responsibilities

• Drive acquisition strategy across Paid and SEO/AEO to drive scalable traffic growth

• Manage and develop a high-performing team of growth marketers, elevating accountability and performance standards

• Own execution and optimization across Google Ads, Meta, and search channels

• Identify high-leverage growth opportunities and define a structured experimentation roadmap

• Develop and manage audience, keyword, and targeting strategies across channels

• Ensure accurate instrumentation, attribution, and tracking across web and mobile environments (AppsFlyer, pixels, event tracking), including defining technical requirements

• Translate performance data into clear insights and partner with Analytics, Product, and Engineering to implement, QA, and communicate measurement solutions to leadership

Skills/Competencies

• Requires a minimum of 12 years of related experience with a Bachelor's degree; or 8 years and a Master's degree; or a PhD with 5 years experience; equivalent experience may substitute for degree requirements.

• Experience managing Paid and/or SEO programs at scale. Deep expertise in Google Ads and Meta Ads platforms. Exceptional understanding of SEO fundamentals and evolving search ecosystems

• Proven understanding of mobile measurement partners (AppsFlyer or similar), attribution models, conversion tracking, and event instrumentation

• Experience working directly with tracking systems, pixels, UTMs, and conversion APIs

• Excellent critical skills with the ability to connect channel performance to business outcomes

• Ability to manage cross-functional initiatives and write clear technical requirements. Highly organized with a bias for action and accountability

• Proven ability to develop and uphold a POV on growth strategy in ambiguous or shifting environments

Salary Range Transparency

Tier 1 - United States of America 134,000 - 202,000 USD per year

Tier 2 - United States of America 150,000 - 224,000 USD per year

Tier 3 - United States of America 165,000 - 247,000 USD per year

Tier 4 - N/A

Tier 5 - United States of America 187,000 - 281,000 USD per year

Salary Range Disclaimer

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( and recruiters can confirm how location is considered for a specific role.

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Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening.

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Reference ID: 46799

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The deadline to apply to this position is 5/29/2026. Job postings may be extended at the hiring team's discretion based on applicant volume.

Reference ID: 46799