Loyalty Marketing Manager
2607 Barclays Bank Delaware
Purpose of the role To drive innovation, meet customer needs, and ensure the bank's long‑term success and competitive edge. Accountabilities Execute market research to understand customer needs, pain points, and emerging trends to support analysis of profitability, market size and positioning for new products and identify opportunities for diversification. Collaborate with stakeholders across departments (marketing, sales, technology, engineers, designers) to generate innovative and feasible product ideas and prototypes aligned with customer needs and strategic goals. Develop concepts and specifications defining features, functionalities, target market, user interface, technical specifications, and potential revenue models. Evaluate technical feasibility, legal compliance, and potential risks associated with development and launch. Monitor market trends and feedback from internal employees and target customers through prototypes, user testing, and beta programs to refine the product before launch. Manage comprehensive launch plans and technical deployments, establishing rollout timelines, marketing strategies, training initiatives, and communication channels. Monitor key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess product performance against goals. Assistant Vice President Expectations To advise and influence decision making, contribute to policy development, and take responsibility for operational effectiveness. Collaborate closely with other functions. Lead a team performing complex tasks, set objectives, coach employees, evaluate performance, and determine reward outcomes. Required Skills for Loyalty Marketing Manager Expertise in loyalty, digital marketing, email strategy, and lifecycle campaign execution. Ability to leverage customer data, segmentation, and analytics for personalization. Experience designing or managing loyalty, rewards, cashback, or engagement programs. Strategic, customer‑obsessed mindset focused on measurable outcomes. High ownership, judgment, and resilience in complex enterprise settings. Strong communication and stakeholder‑management abilities across diverse teams. Creative problem‐solver who balances innovation, compliance, and execution. Ability to manage risk, controls, change, and transformation, with business acumen in digital and technology. Location Wilmington, DE office. #J-18808-Ljbffr
- G Fedale General Contractors is seeking a Brand Marketing Manager to oversee the entire marketing funnel, executing strategies that drive lead generation, enhance brand presence, and foster customer loyalty. The ideal candidate will have over 5 years of marketing experience...SuggestedFor contractorsLocal area
- Gfedaleroof in Wilmington, Delaware is seeking a Brand Marketing Manager to oversee comprehensive marketing strategies. You will be responsible for lead generation and community engagement, enhancing brand visibility, and managing advertising budgets. Candidates should...SuggestedLocal area
- ...Brand Marketing Manager Brand Marketing Manager What Sets You Apart Are you a full‑funnel marketer who thrives on owning the whole picture?... ...generation to organic social, reputation management, customer loyalty, and local content. This is a hands‑on individual contributor...SuggestedSeasonal workLocal area
Gfedaleroof
Wilmington, DE4 days ago - ...and treasury services, including deposits, cash management, and payment processing. As a Loyality Marketing Strategy Lead within in Auto, you will develop integrated... ...channel plans delivered through servicing and loyalty communications, statement messaging, email, and...Suggested
- ...seeking a full-time Multi-Media Account Executive in Wilmington, Delaware. This role involves developing leads, making marketing presentations, and managing campaigns across various channels. The ideal candidate will have a proven sales track record and strong...SuggestedFull time
$142.24k - $208.62k
...in >160 countries across six continents. Solenis is a 2025 Best Managed Company Gold Standard honoree. For additional information... ...visit or follow us on social media. As Strategic Product and Market Manager you will partner across Product SBUs, Finance, Sales, Technology...Remote work- HCP Marketing Manager, ATTR Office Location: Wilmington, DE (ONSITE/HYBRID) At AstraZeneca, we turn ideas into life‑changing medicines. We think big, work collaboratively, and focus on science that can truly transform patient outcomes. Join us as a Marketing Manager supporting...Hourly payTemporary workWork at office
- ...are dedicated to supporting independence, dignity, and comfort in the home setting. We are seeking a motivated and strategic Marketing Manager to help expand our presence in the community and strengthen our partnerships with referral sources, healthcare providers, and...Full time
- ## Marketing Excellence ManagerApplyremote type: Hybridlocations: NA-US-DE-EXPERIMENTAL\_STATION: Avilés, Asturias: EMEA-UK-HS-Stevenage... ...at DuPont. Why Join Us | DuPont Careers**Role Overview**The **Manager, Marketing Excellence** acts as a critical liaison between the...Remote work
- This role scouts the external market for emerging AI solutions and partnership opportunities, partnering closely with Corporate Development... ..., alignment, and momentum. As a Marketing AI Program Manager - Executive Director on the Performance Marketing, Operations and...
$114.72k - $172.08k
The US Consumer Card Marketing drives all aspects of the customer lifecycle, from Acquisition... ...behaviors that create long‑term loyalty, and thoughtfully communicating new benefits... ...Organizationally savvy; understands systems, management processes, knows where to go for...Full timeWork experience placement$143k - $175k
AstraZeneca GmbH in Wilmington, DE is seeking an HCP Marketing Manager to support the ATTR portfolio. This role involves executing promotional strategies, leading content development, and enhancing HCP engagement. You will collaborate with cross-functional teams to drive...- ...Job Description Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do: You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will...
R.A.M.
Wilmington, DE3 days ago - The Better Business Bureau of Delaware is seeking a dedicated individual to manage the retention of Accredited Businesses in Wilmington, DE. This role focuses on ensuring high customer satisfaction through effective communication and problem resolution. Key responsibilities...Work at office
- ...the brand/therapeutic area and consolidates insights from primary market research, analytics, competitive intelligence, and forecasting... ...emotional intelligence. Ability to lead projects. Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision...Hourly payTemporary work
- ...leads analytics and insights generation in the Respiratory Biologics specific therapy space, crucial for guiding brand strategies and marketing efforts. With a focus on collaboration across various teams, you will ensure that insights drive business decisions and anticipate...
$77.1k - $100.2k
...here: Content Strategy & Planning Partner with other content marketers on a comprehensive content strategy aligned to brand, demand,... ...launches, campaigns, and seasonal initiatives. Content Creation & Management Create and oversee high-quality content across formats,...Seasonal workLocal areaRemote workWorldwideCengage Group
Wilmington, DE1 day ago$67k - $87.1k
...The Product Marketing Manager supports product strategy execution and go‑to‑market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management...Local areaRemote workCengage Group
Wilmington, DE1 day ago- ...coworker. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack with a single teammate. The team is small. The scope...Live in
VIKTOR
Wilmington, DE4 days ago $114.72k - $172.08k
Citi is seeking a VP of ECM Customer Management in Wilmington, Delaware. This role focuses on leading the Existing Customer Marketing communication strategy for the Cards portfolio, enhancing customer engagement and partnering with Product Teams. Qualified candidates will...$70k - $90k
HUB International in Wilmington, DE is seeking an Account Manager for Commercial Lines to manage middle market insurance accounts. Responsibilities include servicing accounts, analyzing coverage, and developing new business. The ideal candidate will have two years of commercial...- Cengage Group in Wilmington, Delaware is seeking a Product Marketing Manager to support go-to-market readiness and product launches. This role will involve collaborating with Product Management and Sales to analyze market dynamics, develop messaging, and ensure product...
$114.72k - $172.08k
Citigroup Inc. is seeking a VP of ECM Customer Management in Wilmington, DE. This role leads the Existing Customer Marketing communication strategy for a Cards portfolio. Responsibilities include driving engagement, executing marketing campaigns, and collaborating with...$50 - $60 per hour
Marketing Execution and Platform Manager (Hybrid) Full Time, 12‑month W2 hourly contract. Hybrid location in Wilmington, DE or Buffalo, NY. Compensation: $50‑$60 per hour. Benefits include health, vision, dental, 401k and more information at We are looking for a Marketing...Hourly payFull timeContract work$15 - $16 per hour
...our area, we provide water tests to homeowners and offer solutions as needed. We are looking for an individual to assist the Marketing Manager during the day to day management and overseeing of our marketing team. The right candidate must be a team player and works well...Hourly payFull timeMonday to Friday- AstraZeneca GmbH is seeking a Global / US Senior Director, Insights, Analytics & Forecasting to lead a team focused on strategic decision-making and driving performance through analytics and AI. The ideal candidate will have a background in the pharmaceutical industry, ...
$107.5k - $188.4k
...About the Role We are seeking a strategic and results-driven Customer Marketing Manager for our WK Health division to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value. This role sits at the intersection of marketing, customer success...Contract workWolters Kluwer
Wilmington, DE4 days ago- PNC Financial Services Group, Inc. seeks a Business Analytics Manager to manage the Marketing Communications Data Domain. In this role, you will lead a team ensuring go-live readiness, establish governance rules, and collaborate across various functions. The ideal candidate...
$94.4k - $157.4k
...complex analytical and operational support within Global Capital Markets in Wilmington, Delaware. The ideal candidate will have a... ...compliance. The role involves developing departmental reports, managing projects, and ensuring adherence to regulatory standards. A competitive...- Job Overview The VP, Insurance Marketing is responsible for launching and scaling Business Banking's Insurance offering by driving customer... ...users and business partners. Proven ability to prioritize and manage multiple projects effectively. Preferred qualifications,...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Loyalty Marketing Manager. Be the first to apply!
- consumer marketing manager Wilmington, DE
- marketing manager healthcare Wilmington, DE
- director of marketing and business development Wilmington, DE
- senior marketing project manager Wilmington, DE
- director capital markets Wilmington, DE
- lifecycle marketing manager Wilmington, DE
- marketing manager beauty Wilmington, DE
- director channel marketing Wilmington, DE
- chief marketing officer Wilmington, DE
- integrated marketing manager Wilmington, DE