Director of Copy- Health & Wellness

Role Description

Hi-Altitude Brands is seeking an exceptional Copy Director to lead the conversion copy function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. This is a CMO direct report with a focused mandate: own the messaging that converts.

• Own the hook, angle, and offer library that powers all performance copy across paid, lifecycle, and on-site channels.
• Develop testable copy variants and feed them into the test queue maintained jointly with Performance Marketing and CRO.
• Translate Product Marketing positioning and Consumer Insights VoC into customer-facing copy that converts.
• Write and oversee high-volume copy production across ads, LPs, VSLs, email, and SMS.
• Set the standard for copy quality and brand voice consistency across all conversion environments.

Performance Advertising Copy

• Write and lead copy development for Meta, TikTok, Google search, YouTube, and native advertising.
• Develop advertorial and editorial-style ad formats for native channels.
• Partner with the Creative Director and design team to ensure copy and visual work as one.
• Adapt proven DR copy for emerging platforms where psychology and format differ.

Landing Pages and Video Sales Letters

• Write and oversee landing page copy for paid acquisition, with conversion as the primary metric.
• Develop VSL scripts that drive watch-through, engagement, and conversion across long-form environments.
• Partner with the Head of CRO to test and iterate on-page copy structure, claims, and CTAs.
• Support new product launches with VSL-led acquisition copy.

Email and SMS Copy

• Partner with the Director of Lifecycle on copy strategy and the Email/SMS Marketing Manager on day-to-day campaign and flow execution across email and SMS programs.
• Write subject lines, preview text, and message bodies optimized for engagement and conversion.
• Develop segmented copy variants for different customer cohorts and lifecycle stages.
• Maintain copy consistency across the lifecycle journey from welcome through win-back.

Compliance and Quality

• Own FTC compliance for all conversion-facing copy in coordination with legal counsel.
• Maintain claims libraries and disclaimer standards across performance environments.
• Serve as the final QC checkpoint for all customer-facing conversion copy.
• Keep claims documentation and review processes current as the regulatory environment evolves.

Team Leadership

• Manage a copy team of two ICs (Copywriter level), with the capacity to expand as the channel and testing volume scale.
• Set performance expectations, KPIs, and development plans for the team.
• Build copy review and feedback processes that maintain quality while enabling speed.
• Allocate copy resources across competing channel demands based on impact and timing.

Cross-Functional Partnership

• Report to the CMO and operate as the conversion copy authority under their direction on overall copy quality and brand voice.
• Collaborate with the Creative Director (peer under CMO) on integrated copy and creative output.
• Coordinate with the Head of Content (under VP of Brand) on brand voice consistency between organic and conversion environments.
• Partner with the Director of Product Marketing (peer under CMO) on product positioning, claims, and launch messaging.
• Partner with the Consumer Insights Lead (peer under CMO) on VoC, custom language, and review intelligence.
• Work closely with the VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on copy needs across paid, lifecycle, conversion, and site.

Qualifications

• 7-10+ years of writing performance and direct response copy at DTC consumer brands in health, wellness, beauty, or consumables.
• Hands-on writer with a portfolio of high-converting copy across ads, landing pages, VSLs, and email.
• Proven ability to develop hooks, angles, and offers that scale paid media efficiency.
• VSL writing experience strongly preferred, with a track record of long-form copy that converts at scale.
• Lifecycle copy experience across Klaviyo, Attentive, or comparable email and SMS platforms.
• Native advertising and advertorial copy experience (Taboola, Outbrain) strongly preferred.
• Has managed a small copy team of two to four with clear accountability and quality standards.
• Strong understanding of FTC compliance for supplement, health, or wellness advertising.
• Comfortable writing volume and iterating fast based on performance data.
• Experience partnering with design, paid media, and CRO functions in a high-velocity test-and-learn environment.
• Remote-first mindset with the ability to lead distributed teams effectively.
• Located within driving distance of Los Angeles, CA, preferred.

Benefits

• Competitive base salary, $176,000-$197,000+ performance bonus.
• Flexible time off + 9 annual company holidays.
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees.
• 100% company-paid Life Insurance and Short-Term Disability Coverage.
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching charitable contributions up to $2,500/year.
• $1,200/annual Work from Home (WFH) stipend.
• Employee recognition and rewards program.
• Calm app subscription.
• Pet insurance.
• Free monthly employee product samples and team discounts.
• Employee Referral Program.
• Fully remote position.
• Professional development fund for employees (We love HI-ER Education).
• And a collaborative, innovative work culture.
• High-impact role with visibility to executive leadership.

How to Apply

Please submit your resume along with:

• Your copywriting portfolio or website link. Must include samples of your best direct response or performance marketing copy (mandatory).
• A short description of a copy test you ran and what you learned from it.