Executive Director, Marketing Analytics Platform Strategy

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

The Executive Director of Marketing Analytics Platform Strategy is responsible for the development and implementation of multiple Data and Analytics sub-functions that may include: Information Strategy and Architecture, Information Management, Information Governance, Information Delivery Analytics & Insights Delivery, and Support. They will lead the short- and long-term strategy and vision for the Business Line, working with peers to set objectives across the different sub-functions that align with enterprise strategies.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 3 or 4 days per week.

What you'll do:

• Responsible for strategic, tactical, operational, and financial responsibilities associated with Function or Line of Business data storage, data preparation, data exploration, information governance, analytics, and information delivery.
• Leads the strategy of the sub-functions by establishing and executing a vision for the delivery of information and analytics platforms and solutions to the business' key stakeholders and cross-functional partners.
• Provide oversight for successful end to end process of information management, analytics and delivery.
• Provides thought leadership and participate in developing talent across the USAA Data and Analytics Community.
• Keeps current of industry leading practices and advances in data and analytics as well as the business associated with the assigned Function or Line of Business.
• Leads the team(s) in the development of new techniques and best practices that deliver effective reporting/analytics to meet goals and objectives that align to strategy.
• Responsible for overseeing the implementation of processes and procedures within a Function or Line of Business in adherence with Information Governance policy and standards.
• Responsible for the development of a successful team's training/education plans, automated systems, technical tools, staffing/organizational requirements, and expense budget.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree in Statistics, Mathematics, Operations Research, Engineering, or quantitative field; OR 4 years of relevant education and/or experience.
• 10 years data and analytics related experience, driving results in a complex financial services organization.
• 4 years of people leadership experience in building, managing and/or developing high-performing teams.
• Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
• Executive-level business acumen in the areas of measuring business outcomes, business operations, industry practices and emerging trends.
• Experience leading projects using Agile methodologies.
• Experience conducting large scale data analysis using internal and external data to support business decision making.
• Proven ability to tell a story through data and communicate effectively with senior leadership.
• Ability to understand business requirements, KPIs and convert into analytical hypothesis in a structured and logical manner along with solution identification.
• Experience with large complex database systems & architecture, structured & unstructured data; with diverse analytics methodologies and approaches; expert ability to connect data/metrics to business metrics/results.
• Deep understanding of risk management and compliance practices with experience developing data strategies that mitigate risk.

What sets you apart:

• Deep expertise leading marketing and prospect data strategies across the full funnel, including first-party and third-party audience data, media data, customer signals, and measurement frameworks that improve targeting, attribution, and marketing effectiveness.

• Proven success modernizing data ecosystems by strengthening governance, improving data quality and accessibility, and automating manual reporting processes, resulting in faster insights, greater operational efficiency, and more scalable decision-making capabilities.

• Strong technology fluency with a demonstrated ability to serve as the bridge between Marketing and Engineering, translating business requirements into prioritized technology investments while building trusted partnerships across architecture, security, and product teams.

• Track record establishing AI-ready data foundations that enable advanced analytics, personalization, and emerging AI use cases through reliable, governed, and scalable data platforms, while delivering measurable improvements in speed to insight and business outcomes.

• US military experience through military service or a military spouse/domestic partner.

Compensation range: The salary range for this position is: $195,230 - $351,410 .

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.