Regional Retail Marketing & Loyalty Activation Lead

Green Thumb Industries is looking for a strategic, results-oriented marketing manager to owndigital and loyaltymarketing for our Illinois dispensary network. This is a centralteamindividual contributor role reporting to the Retail Brand Director, sitting at the intersection of brand, performance, and field execution. The Regional Retail Marketing Manager willbe responsible forconceiving activation concepts, leading cross-functional implementation,monitoringperformance, and iterating quickly based on resultsfor loyalty and digital marketing channels. The role spans the full customer lifecycle: driving net new customer acquisition andretainingand growing the customers we already have.This individual will collaborate closely with our regional and central marketing teams.Illinois is theinitialgeographic focus of this role; as GTI's regional marketing model evolves, this person's scope may expand to includeadditionalmarkets. This is not a purely strategic role. At times, this person will be expected to show up in the field to support or lead in-person activations alongside store teams and local partners. Responsibilities Serve asanideation engine for Illinois retail marketing,generating activation concepts across paid media, loyalty, eCommerce, and in-store experience improvements Translate market-level insights (competitive, seasonal, behavioral) into actionable campaign briefs and activation plans Build andmaintainan Illinois activation calendar that aligns cross-functional workstreams around a coherent market strategy Balance acquisition-focused initiatives with retention and lifecycle programming, ensuring the full customer base is addressed Cross-Functional Implementation Lead implementation of Illinois campaigns in partnership with Paid Media, Loyalty, eCommerce, Retail Operations, and Local Marketingteams,owning the through-line from concept to execution Brief partner teams clearly, track deliverables, and resolve blockers to keep initiatives on schedule Coordinate in-store marketing execution — including signage and point-of-sale materials — in partnership with Retail Ops and the Commercial team Performance Monitoring & Optimization Define success metrics for each initiative at the outset and hold accountability for tracking and reporting on them Monitor campaign and program performance on an ongoing basis across acquisition, retention, and engagement KPIs React quickly to performance signals,scaling what is working, pausing what is not, and proposing adjustments to partner teams with clear rationale Contribute Illinois-level insights to broader Retail Brand team planning and strategy discussions Field Activation Show up in person for key activations, events, and store visits across Illinois as needed. This is a hands-on role, not a desk-only one Build relationships with store teams and use field time to gather firsthand insights that inform future marketing decisions Represent the Retail Brand team on the ground, ensuring activations are executed to standard and reflect the Rise brand What Success Looks Like Illinois has a live, cross-channel activation calendar that is regularly refreshed and clearly tied to acquisition and retention goals Net new customer acquisition in Illinois improves measurably, with clear attribution to marketing-driven initiatives Retention metrics — repeat visit rate, loyalty enrollment, customer LTV — trend positively in Illinois Partner teams (Paid, Loyalty, eCommerce, Regional Marketing, Retail Ops) regard this person as an organized, reliable, and proactive collaborator This person is actively building the playbook for how GTI approaches regional retail marketing, one that can scale to other markets Qualifications 4-6+years of experience in retail marketing, growth marketing, or a closely related field,ideally with exposure to both acquisition and retention/loyalty Demonstrated ability to move from concept to execution: you can write a brief, align stakeholders, and see a campaign through to launch Comfort working across multiple marketing channels simultaneously (paid, organic, email/loyalty, in-person) and synthesizing them into a coherent market plan Strong analytical instincts — youmonitorperformance proactively and can translate data into clear recommendations Effective cross-functional communicator; able to align teams with different priorities and work styles around shared goals Self-starter whooperateswith a high degree of autonomy and thrives without a lot of top-down direction Willingness to travel regularly within Illinois; Chicago-area base preferred Cannabis industry experience is notrequired; comfortoperatingin a regulated, fast-moving environment is Additional Requirements Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess valid driver’s license Must be a minimum of 21 years of age Must be approved b y state badging agency to work in cannabis industry A Note on Geographic Scope This role is initially focused on Illinois, one of GTI's largest and most strategically important markets. As GTI continues to develop its regional marketing model, there is a meaningful possibility that the scope of this role expands to encompass additional states. Candidates should be open to that evolution and energized by the prospect of building something that scales. The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range

$85,000 - $105,000 USD

Create a Job Alert Interested in building your career at Green Thumb? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf What are your compensation expectations for this role? * Are you a former Green Thumb Industries (GTI) or RISE Dispensary employee who has been on the GTI payroll or has been employed by a GTI managed/affiliated business? * Select... If you were referred by a current Green Thumb employee, please specify the full name of the person who referred you below. Please enter only one name. Do you have any agreements from a prior employer that prohibits or restricts you from working at Green Thumb? * Select... At Green Thumb, we believe in the "and beyond" when it comes to our team. Tell us about a time you acted in the "and beyond" in your job. Will you require Visa sponsorship now or in the future? * Select... Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law. Are you authorized to work in the United States? * Select... Please confirm you are over 21 years of age. * Select... Please review and respond to the following statement:By completing this application, I understand and represent:All information entered on this application or during the course of my employment is true and correct. Misrepresentation, omission, or concealment of information requested will be reason for dismissal if I am employed.Unless covered by a collective bargaining agreement, if I receive and accept an offer of employment, my employment is at-will. * Select... Voluntary Demographic Questions For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. How would you describe your gender identity? Select... Select... How would you describe your racial/ethnic background? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select... Are you a protected veteran or active member of the United States Armed Forces? Select... #J-18808-Ljbffr Green Thumb