Digital Marketing Specialist

Job Description

Job Description

About Live Events x Pyrotecnico

At Live Events and Pyrotecnico, we create unforgettable live experiences. Our teams produce fireworks, special effects, drone light shows, lighting, audio, video, rigging, and full-scale event production for major concerts, festivals, sporting events, corporate gatherings, and community celebrations across the country.

We deliver end-to-end production solutions that bring creative visions to life. From high-energy touring shows to large-scale special events, we combine precision, innovation, and technical expertise to make every moment extraordinary.

If you're driven by the thrill of live production and want to work alongside the best in the business, you've come to the right place.

Position Summary / Objective

We are seeking an energetic, detail-oriented Digital Marketing Specialist for a shared services role supporting our two companies - Live Events and Pyrotecnico. In this role, you will assist in coordinating our digital platforms, including paid social media campaigns, SEO/Google Ads coordination, website updates, and CRM tracking to help drive brand engagement and lead generation.

This is a hands-on execution role. You will serve as a daily point of contact for our third-party marketing agencies, help maintain our digital content, and monitor campaign performance. The ideal candidate is a proactive coordinator who thrives in a fast-paced environment and is eager to grow their digital marketing skills in the live entertainment industry.

This is an onsite position that may operate out of any of our Pyrotecnico or Live Events offices across the USA.

Role Responsibilities

The following duties represent the primary responsibilities of the role. This list is not exhaustive. The individual in this position will perform additional tasks as assigned, adhere to all provisions of the Employee Manual, and participate in company initiatives and projects.

Digital Marketing & Revenue Conversion

• Design and execute digital campaigns with a clear focus on converting audience engagement into measurable revenue.
• Serve as the primary internal point of contact for the company’s third-party SEO and Google Ads agency, providing direction, reviewing performance, and ensuring campaigns align with business goals.
• Maintain a solid working knowledge of SEO best practices and Google Ads to effectively evaluate agency recommendations, ask informed questions, and communicate results to leadership.
• Collaborate with the agency on keyword strategy, campaign optimization, and performance reviews.

Website Strategy & Infrastructure

• Lead website strategy in partnership with outside website design vendors.
• Perform minor website updates and ongoing maintenance as needed.
• Maintain working knowledge of website hosting and infrastructure tools including WordPress, Elementor, Figma, DNS, and domain hosting.

CRM & Marketing Operations

• Utilize HubSpot to manage campaigns, track leads, adjust workflows, and report on funnel performance.
• Maintain accurate campaign data and provide regular reporting on KPIs to leadership.

Work Environment

This position is based in an in-person office environment. The role requires regular on-site collaboration with internal teams and cross-functional partners. Flexibility for hybrid work may be available on a limited basis, subject to manager approval and business needs.

Physical Demands

The physical demands described here are representative of those required to successfully perform the essential functions of this position. This role primarily involves prolonged periods of sitting and working at a computer, along with frequent use of hands and fingers to operate standard office equipment. Occasional standing, walking, or movement between office or event locations may be required. The position may also require the ability to lift and carry items up to 15 pounds on an occasional basis, such as marketing materials.

Position Type / Expected Hours of Work

This is a full-time, on-site position. Standard business hours are Monday through Friday, generally 8:00 AM to 5:00 PM or similar, depending on location and business needs.

Travel

This position requires travel up to 10%.

Qualifications

Required

• 1–3 years of experience in digital marketing, social media management, or a marketing coordination role.
• Strong project management and organizational skills, with a proven ability to keep track of assets and meet deadlines for multiple campaigns simultaneously.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work collaboratively with cross-functional internal teams and external vendors/agencies.
• A proactive, resourceful mindset with an eagerness to learn new marketing technologies and platforms.

Preferred

• Hands-on experience setting up, budgeting, and tracking paid ad campaigns on professional social media platforms.
• Familiarity with website content management systems, specifically WordPress (experience with Elementor or similar page builders is a major plus).
• Experience or exposure to HubSpot or a similar CRM/marketing automation platform (building workflows, tracking leads, running reports).
• Familiarity with data tools like Google Analytics or Google Ads dashboards.
• Experience using modern digital creation tools, including basic video editing software and AI-assisted productivity/content tools.
• Google Ads, Google Analytics, or HubSpot certifications.
• A passion for or previous exposure to the live events, entertainment, or experiential industry.

Live Events is a national live event production company and AV partner with hubs in Atlanta, Dallas, Los Angeles, and Orlando, specializing in concerts, festivals, corporate events, and sports. Our full-service team delivers stage lighting, professional audio, LED video walls, and rigging for live entertainment across the country. Join a crew that powers some of the biggest stages across the country.

Company Description

Live Events is a national live event production company and AV partner with hubs in Atlanta, Dallas, Los Angeles, and Orlando, specializing in concerts, festivals, corporate events, and sports. Our full-service team delivers stage lighting, professional audio, LED video walls, and rigging for live entertainment across the country. Join a crew that powers some of the biggest stages across the country.