Senior Paid Social Media Buyer - Lead Generation
Innovative Metrics
About the Role
We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.
You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.
This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.
What You’ll Do
Plan, launch, and optimize paid social campaigns across:
Meta (Facebook/Instagram)
TikTok Ads
Other emerging social platforms
Scale campaigns from testing to high 6-figure / 7-figure monthly spend
Maintain and improve CPL targets while increasing lead volume
Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
Analyze performance data daily and make rapid optimization decisions
Collaborate closely with creative strategists/designers to:
Develop new ad angles
Test creatives at scale
Identify and scale winning ads
Manage audience strategy, budget allocation, and campaign structure
Continuously test and optimize:
Creatives, hooks, offers
Audiences and targeting
Landing pages and funnels
Implement and manage tracking systems:
Pixels, Conversion API (CAPI)
Offline conversion tracking
CRM integrations
What We’re Looking For
5+ years experience in paid social media buying (direct response focus)
Proven track record scaling campaigns to $500K–$1M+ monthly spend
Deep expertise in:
Meta Ads (required)
TikTok Ads (strongly preferred)
Experience in one or more of:
Mortgage
Solar
Insurance
Home services
Strong understanding of:
CPL optimization
Funnel metrics (CTR, CVR, CPA, LTV)
Creative testing frameworks
Ability to work closely with creative teams and guide creative direction based on performance
Experience with lead generation funnels + CRM systems
Strong analytical mindset and fast decision-making ability
What Success Looks Like
You can consistently scale paid social campaigns profitably
You hit or beat target CPLs while increasing volume
You identify and scale winning creatives quickly
You bring structure and predictability to lead generation
Compensation
Competitive base + performance-based bonuses tied to:
Lead volume
CPL targets
Campaign profitability
Comprehensive healthcare coverage - Medical, Dental and Vision
Paid vacation
Paid sick and mental health days
Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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