Social Media and Email Marketing Specialist

ABOUT THE ROLE Own social media and email marketing for a consumer fintech wealth-planning startup. As part of the Marketing team, you will create and improve campaigns, build audience engagement, and use performance data to guide the strategy. WHAT YOU'LL DO Manage social channels including Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on schedule. Coordinate with external creative partners to brief and deliver content on time. Build content calendars and engage with the audience through comments and direct messages. Spot relevant trends and adapt them into suitable social content. Plan and execute email campaigns in HubSpot or a similar platform, including writing and designing newsletters. Run email experiments across subject lines, send times, formats, and audience segments. Track campaign performance, share actionable insights, and adjust plans based on results. WHAT WE'RE LOOKING FOR 1 to 2 years of experience in social media, email, or digital marketing, with measurable campaign or audience growth results. Hands-on experience managing at least one major social platform, including publishing, community engagement, and performance tracking. Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a similar platform. Strong writing skills and the ability to adapt brand voice across social posts, email copy, and newsletters. Comfort interpreting engagement, open, click-through, and conversion metrics to inform decisions. Experience coordinating agencies, content creators, or freelancers; paid social familiarity is helpful. Fintech, personal finance, or consumer brand experience is helpful. COMPENSATION & BENEFITS Annual salary: $80,000 to $100,000. Visa sponsorship is not available. LOCATION On-site in New York, United States. #J-18808-Ljbffr