Senior Director, Human Sciences

Job Description Summary

The Senior Director, Human Insights reports to the VP, Human Sciences & Advanced Analytics. This role leads the Human Sciences team for North America Operating Unit (NAOU) to develop and implement the OU Human Insights agenda, while connecting and integrating it to the global Human Insights network.

Function Related Activities / Key Responsibilities

• Owns and drives OU Human Sciences learning agenda and activities, comprising future consumer and shopper understanding of tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.
• Generate future-back human insights and develop a deep understanding of human behaviors, mindset, values and trends.
• Apply disciplines of Growth Behavioral Science, Frameworks of Human and Consumption Segmentation.
• Perform consumer trend analysis and other consumer analytics delivering holistic answers to business questions utilizing support from Platform Services.
• Leads development and utilization of breakthrough methods inclusive but not limited to AI advancements.
• Partners with the Global Human Insights team, local Marketing and Commercial organizations, and Advanced Analytics and Shopper Insights teams to develop learning priorities inline with growth objectives of the local Operating Unit and wider company.

Education Requirements

Master's Degree Preferred, Bachelor's Degree Required.

Related Work Experience

10 or more years of senior leadership experience including Human Sciences, Human/Consumer Insights, Market Research, Analysis, Shopper insights, and preference for additional Marketing, Innovation, experience.

Profile

This position requires a transformative, inspiring and visionary leader able to set the course of the Human Insights function, energizing the Insights team and broader network to become trusted advisors and business partners with other OU Marketing functions. Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network.

Work Focus

Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems, and required to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions and recommendations. Comfortable with large amounts of data and qualitative insight, iterations with research and technology vendors, and able to design effective and efficient insight programs to address business questions. Ability to analyze complex issues and bring together multiple concepts across functions to define strategic opportunities for the business.

Team Management

Directly manages a team of Human Science associates.

Required Hard Skills – Mastery of

• Market Research Techniques
• Insight Approaches, Trends and Latest Industry Thinking
• Holistic Analysis and Business Question Resolution
• Consumer Co‑Creation, Communities and Digital/Influencer Networks
• Shopper Research, Passive Data Streams and Neuro Techniques
• Agency and Project Management

Good to Have Skills

• KO System Knowledge and clear understanding of the dynamics of the soft drink industry
• Marketing Execution Experience
• Innovation Development Experience
• Digital Multiple Market Experience

Functional Skills (Top 3‑5 Critical Skills)

• Leads development of insights learning plan, including identifying key insights‑driven opportunities and threats by category and channel
• Defines insights protocols and delivers insights to OU Categories for brand strategy
• Develops creative strategy insights in support of business and creative brief, early and late‑stage creative development, consumer co‑creation, evaluation and testing
• Devise, manage and deliver insights to OU Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands
• Collaborates with IMX to support package design, design guidance and standards and apply thinking marketing around end‑to‑end consumer journey (Experience Orchestration and Experience Consistency)

Compensation & Benefits

Pay Range: USD 218,800–247,200 (United States). Base pay may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Incentives

Annual Incentive Reference Value Percentage: 50% (market‑based competitive value). Long‑term Incentive Reference Value Percentage: 20% (market‑based competitive value).

Location & Travel

Location: United States of America, City/Cities: Atlanta. Travel Required: 0%‑25%. Relocation Provided: Yes.

Job Posting End Date

June 18, 2026.

Equal Opportunity Employer Statement

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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