Marketing Events Specialist, AI Workflows

DNAnexus is seeking a Marketing Events Specialist to help plan, coordinate, and execute the events and webinars that drive pipeline growth for DNAnexus. This is a hands-on, execution-focused role for someone early in their marketing career who moves fast, uses AI tools as a default part of work rather than an afterthought, and stays organized under pressure. You'll support a small, high-output marketing team where speed and follow-through matter as much as experience. You'll be trusted with real ownership: managing strategy, operations, and logistics for conferences and field events, producing webinars start to finish, and making sure every lead that comes through an event or webinar gets captured, tagged, and handed to sales cleanly. AI fluency is a requirement for this role. You must be able to use leading AI accelerators, including ChatGPT or Claude, to draft copy, build briefs, summarize research, and speed up repetitive work, and you should be comfortable using automation tools (Zapier, Make, or similar) to connect event tech, forms, and CRM. What You'll Own Campaign coordination: Build and manage event timelines, budgets, vendor communications, speaker and presenter logistics, and internal and external briefs across a full calendar of conferences, field events, and webinars. Onsite and virtual event production: Manage logistics for tradeshows and field events, including booth setup, shipping, staffing schedules, signage, promo items, and onsite troubleshooting. Represent DNAnexus onsite at events. Webinar production: Own webinar programs end to end — platform setup, speaker coordination, run-of-show, promotion, moderation, and post-event follow-up. Lead capture and handoff: Set up and QA lead capture at every event and webinar (badge scanners, forms, chat-to-lead workflows). Ensure leads are tagged correctly and pushed into the CRM within hours of an event closing. Strategic comms alignment: Help identify target events and related speaking opportunities, flag upcoming submission deadlines, and support drafts of abstracts. AI-assisted execution: Use AI tools to draft event copy, briefs, and follow-up emails, summarize post-event notes, and speed up reporting. What Success Looks Like (Your KPIs) You will be evaluated on: Webinar registrations and attendance rate against target for each program. Webinar- and event-sourced leads and their contribution to pipeline. Cost per registrant (CPR) across webinar and event programs. Event ROI, measured against program cost and pipeline generated. Lead and opportunity growth quarter over quarter from your programs. You’ll report on these numbers on a regular cadence and are expected to flag underperformance early and propose fixes, not just report results after the fact. #J-18808-Ljbffr Doist