Brand Campaign Project Manager - TikTok Shop (Third Party Associate)

methodologies and deliver measurable commercial impact. Lead the planning and execution of large-scale Brand campaigns across TikTok Shop markets, ensuring alignment with platform growth objectives and category priorities. Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization. Build scalable IP methodologies, campaign frameworks, and operational playbooks to support brand incubation, category penetration, and long-term business growth. Partner closely with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies that drive both brand awareness and GMV performance. Collaborate with cross-functional teams including Campaign, Category, Creator Operations, Marketing, Product, Strategy, and Data Analytics teams to ensure efficient execution and strong business results. Conduct in-depth performance analysis across GMV, ROI. traffic efficiency, creator performance, and content conversion metrics; identify insights and provide optimization recommendations. Analyze market trends, user behavior, competitive landscape, and campaign performance data to identify scalable growth opportunities and improve operational efficiency. Manage campaign timelines, stakeholder communications, execution milestones, and risk management in fast-paced and ambiguous business environments. Support strategic initiatives including seasonal mega campaigns, Brand Days, industry-level marketing programs, and platform commercial growth projects. Bachelor's degree or above in Consulting, Business, E-commerce, Marketing, Finance or related fields. Over 2 years of experience in campaign management, project management, marketing, e-commerce, consulting, or a related field. Strong project management skills with a proven ability to lead cross‑functional projects, manage multiple stakeholders, and deliver results in a fast‑paced environment. Strong analytical thinking and structured problem‑solving skills, with the ability to translate business objectives into actionable plans. Excellent communication, stakeholder management, and collaboration skills. Self‑motivated, detail‑oriented, adaptable, and results‑driven, with a strong sense of ownership. Job Information About TikTok: TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about #J-18808-Ljbffr TikTok Shop