Customer Marketing

Key Responsibilities At Sunrun, we are building a future where clean energy is the standard. As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Campaign Architecture & Content Strategy Multi-Channel Execution: Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications. Workflow Development: Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement. Content Collaboration: Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity. Lifecycle Optimization & Innovation Customer Journey Mapping: Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates. Testing Roadmap: Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team. Industry Leadership: Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs. Analytics & Reporting Engagement Analysis: Lead the reporting on customer behavior, including app usage, email engagement, and web site activity. KPI Management: Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation. Segmentation Modeling: Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time. Requirements Experience: 4+ years of related experience in CRM, database marketing, or loyalty marketing. Education: Bachelor’s degree in Marketing, Communications, or a related field preferred. Technical Proficiency: Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo). Analytical Skills: Mastery in extracting qualitative and quantitative insights from data to drive business recommendations. Communication: Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners #J-18808-Ljbffr NextGenEnergyJobs