Social Media Lead

Overview Who We Are Supra is pioneering the future of information services in global markets. As a startup with unique technical capabilities, we aim to be a future leader in decentralized data. Our team includes professionals, academics, and advisors with experience from Purdue University, University of Cambridge, University of Pennsylvania, Columbia University, and University of Oxford. Our industry experience includes JPMorgan Chase & Co., Qualcomm, ConsenSys, and Binance. Based in Switzerland with a remote-first policy, our globally distributed team spans over 35 countries. We are dedicated to solving the Oracle Dilemma through innovative solutions in consensus mechanisms, real-time data services, decentralized finance (DeFi), and Layer 1 (L1) technologies. Trust, kindness, honesty, and a commitment to ethical, decentralized technologies are the cornerstones of our culture. What we're looking for We're seeking a Social Media & Content Strategy Lead to own Supra's voice across X, TikTok, YouTube, Instagram, LinkedIn, and emerging decentralized platforms like Farcaster and Bluesky. This role blends creative strategy, community fluency, and data-driven experimentation to amplify Supra's presence and shape blockchain's cultural narrative. What You'll Do Content Creation & Execution Create daily content across X, TikTok, YouTube, Instagram/FB, LinkedIn, and emerging platforms like Farcaster, Bluesky. Write platform-specific copy that cuts through noise: threads, captions, scripts, memes Identify and direct viral clips from internally created content for social distribution Direct short-form video content (60-second explainers, Reels, Shorts, TikToks) Execute our Social Playbook Own Supra's brand voice in replies, quotes, and real-time conversations Develop event content strategies for conferences, hackathons, and activations Testing & Data-Driven Optimization Treat every post as an experiment: amplify what resonates, adjust what underperforms, iterate what shows promise Conduct regular sprints with the Director of Growth to analyze cross-platform analytics, refine tactics, and allocate resources strategically Use social media management tools (Like Sprout Social, Sprinklr, Brandwatch) and internal dashboards to track performance and inform creative decisions Execute platform-specific optimization: adapt to algorithm changes, test new formats, identify emerging trends Exercise sound judgment regarding content strategy, determining which materials to publish, suspend, or amplify based on performance metrics and organizational objectives Team Building & Leadership Collaborate with the Director of Growth to develop the social media team, including participating in hiring and onboarding processes for creators, video editors, designers, and community managers Create and refine playbooks: content formats, posting cadence, reactive responses, narrative frameworks Coordinate with community advocates and ecosystem partners for narrative amplification The ideal candidate for us has What You'll Bring Essential Requirements Multi-Platform Expertise 3-5 years creating social content for high-growth technology companies Minimum 2 years professional experience in Web3, cryptocurrency, or blockchain companies Deep platform fluency across X, TikTok, YouTube, Instagram, LinkedIn, Farcaster, and emerging platforms Understanding of platform algorithms, cultures, content formats, and success metrics Blockchain Technology Proficiency You must have hands-on experience using blockchain technology and participating in cryptocurrency ecosystems. This includes demonstrated familiarity with: Using DEXs, DeFi protocols, and understanding their user experience Managing digital wallets and executing cross-chain transactions Interacting with NFT platforms and smart contracts Participating in crypto-native communities and understanding their dynamics Navigating cultural differences across blockchain ecosystems This knowledge must come from direct interaction with these technologies, whether through professional projects, personal exploration, or community participation. You should be able to speak fluently about the user experience of crypto tools without referencing documentation. We will assess this knowledge through practical discussions during the interview process. Creative Content Development Proven ability to develop high-performing content across digital channels: persuasive copy, engaging social video, brand-aligned visual content Strong understanding of current and emerging media trends with the ability to identify real-time opportunities and conceptualize shareable content Capability to adapt unified brand narratives across multiple platforms and formats, ensuring consistency in tone, message, and impact Data-Driven Decision Making Ability to combine creative intuition with data-driven analysis to evaluate content performance and guide strategic decisions Experience with analytics and social listening tools (Sprinklr or similar platforms) to interpret dashboards and translate insights into actionable strategies Applied experience with test-and-learn methodology, making informed, timely adjustments to optimize engagement and campaign performance Leadership Capabilities Experience building systems, teams, or processes with demonstrated ability to document workflows and create executable playbooks Proven ability to work independently with minimal supervision while maintaining high-quality standards Experience or strong aptitude for hiring, developing, and leading teams Communication & Work Style High ability to communicate effectively Ability to receive and implement feedback Adaptability in fast-paced, rapidly changing environments Comfort with or active development of public speaking and on-camera presentation skills (reasonable accommodations available as needed) Ability to work flexible hours to accommodate a global team and industry events Preferred Qualifications Experience scaling from individual contributor to management or leadership roles Previous content team leadership experience Experience managing community contributors or distributed content teams Background in rapid-response communications or public relations Understanding of cryptocurrency regulatory, security, and technical landscape Content production skills including shooting, editing, or design (Adobe Creative Suite) The Role This position begins hands-on, you'll create posts, develop content, and engage directly with communities. As you establish what works and build systematic processes, you'll have the opportunity to build and lead the team that scales these efforts. What Success Looks Like The ideal candidate thinks strategically about content loops and audience engagement, not just individual posts. Success requires understanding that effective social media in 2025-2026 prioritizes authentic storytelling and narrative over technical specifications or feature lists. You'll be platform-agnostic, thinking in terms of formats, audiences, and engagement loops. What succeeds on one platform may not translate to another; you'll adapt strategies accordingly. Decision-making should be both intuitive and data-informed. You'll make rapid decisions about which content to amplify, adjust, or discontinue, supported by performance metrics. You should be deeply embedded in Web3 social media culture. Cryptocurrency and blockchain move rapidly, with frequent algorithm changes and market shifts. Success requires thriving in dynamic environments and proactively addressing challenges. The mission is to increase economic freedom through blockchain technology. You should be motivated to tell this story effectively. What's In It For You Joining Supra means joining a fast-growing startup with a diverse and dynamic team. Every role is impactful, allowing you to engage in meaningful work that contributes to our success. You will enjoy the flexibility of a fully remote environment with adaptable working hours, enabling you to work from anywhere globally. Competitive Compensation: We offer competitive compensation packages aligned with market standards. Work-Life Balance: Eligible team members have access to flexible paid time off, sick leave, and other time-off options, adjusted in line with local regulations. National Holidays: We recognize national holidays specific to each team member's country and provide paid leave in accordance with local guidelines. Health Benefits: Comprehensive health coverage options, including medical, dental, and vision benefits, are available to full-time employees where applicable. Getting Started with Supra We believe in giving you the space to settle in. Your first month is about orientation and learning: Engage with your team to understand our business, vision, mission, and strategic goals. Enhance your skills to navigate the evolving DeFi landscape. Absorb our core values and establish connections with your colleagues through one-on-one meetings. Familiarize yourself with the tools and processes vital to our operations. Analyze our product offerings and contribute to discussions that shape our future. We're here to support your integration and ensure you have the resources you need! Looking Ahead Regular check-ins with your manager will help align your priorities with our team and company goals, setting you up for success. At Supra, you're not just joining a company but embarking on a journey to enhance blockchain technology with a team of exceptional individuals. Apply Now: #J-18808-Ljbffr Framework Ventures