Digital Marketing Specialist

Overview POSITION PURPOSE The purpose of the Digital Marketing Specialist is to support Visit Indy’s digital marketing efforts by managing the organization’s day-to-day social media presence. This role executes content across multiple social platforms, engages with online audiences, monitors brand sentiment, and supports content creation initiatives that inspire travel to Indianapolis while maintaining Visit Indy’s brand voice. All Visit Indy team members reflect the organization’s “3 Ps” culture – productive, positive and progressive. Temporary: Approximately 16 weeks Responsibilities Maintain Visit Indy brand voice across all platforms. Schedule and publish content across Visit Indy social media channels. Manage Film Indy social media channels. Monitor comments, messages, notifications, and community conversations. Participate in content planning meetings and execute content calendars. Write social copy and create visual assets in Canva, Capcut, etc. Manage user-generated content through CrowdRiff. Capture photo and video content at community events. Monitor brand sentiment using Sprout Social Listening. Track and report monthly social media performance metrics. Support Greater Indy Trailways social media channels. Other Functions Prepare monthly, quarterly, and/or annual reports. Performs other duties as assigned. Education and Experience Bachelor’s degree in marketing or a related field preferred. Minimum of two years experience in related field preferred. Experience managing brand voice with following of more than 10K preferred. Knowledge, Skills, and Abilities Excellent verbal/written communication and interpersonal skills. Working knowledge of Sprout Social, Capcut, and Capcut preferred. Ability to make recommendations to effectively solve problems, using judgment consistent with standards, practices, policies, and procedures. Ability to focus on details, handle multiple tasks, and remain highly organized in a fast-paced environment. Ability to interact with a variety of customers, employees, vendors, partners, and the general public, both on a one-on-one basis and in groups; must be a team-player. Ability to write reports, correspondence, policies and procedures, and other business-related communications. Ability to think critically/logically to troubleshoot and make recommendations for problems as identified. Proficient computer skills, including a working knowledge of Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Internet browsers, and e-mail systems. Ability to take initiative and work independently. Ability to be adaptable, flexible, and to handle multiple tasks simultaneously. Ability to work non-routine hours such as late night, weekends, and holidays when necessary. Physical Demands Ability to sit and work at a computer for extended periods. Ability to travel locally to capture content at events, attractions, and partner locations. Ability to occasionally lift and carry photography or video equipment weighing up to 20 pounds. Ability to operate standard office equipment and mobile devices. Ability to work occasional evenings and weekends to support special events and content opportunities. This position requires some physical activity, such as reaching, stooping, kneeling, crouching, and crawling; it requires occasional pushing, pulling, lifting, carrying, and moving (up to 35 pounds). Ability to sit for extended periods of time and to move intermittently throughout the workday. Ability to move in and between various facilities and handle exposure to inclement weather. Ability to perform focused work with close attention to detail. Ability to interact with others, both in person and through phone, e-mail, and written correspondence. Visit Indy is an equal opportunity employer. Accordingly, not only do we adhere to all applicable federal, state, and local laws pertaining to equal employment opportunity, but it is our firm policy to provide equal employment and advancement opportunities for all individuals regardless of race, religion, color, sex, national origin, sexual orientation, gender identity, age, disability, or any other legally protected category or characteristic. Hiring and promotion practices are performed without regard to the same. #J-18808-Ljbffr