Healthcare Sales Liaison

Overview

The Sales Liaison is responsible for recruiting new patients by implementing outreach plans and marketing clinical services within their designated territory. This role involves developing and growing strong referral relationships with primary care providers, OB/GYN practices, healthcare organizations, and corporate partners to increase awareness and utilization of our women's imaging services.Using a consultative sales approach, this role serves as a key liaison between the imaging center and the healthcare community, educating referral sources about available services, coordinating outreach initiatives, identifying opportunities for growth, and helping ensure a seamless referral experience for patients and providers.The ideal candidate is an energetic, relationship-oriented professional with strong communication, sales, networking, and organizational skills who is passionate about women's health and delivers exceptional patient and provider experience.

This is a Michigan based position

Responsibilities

Provider & Referral Development

• Develop and maintain relationships with primary care physicians, OB/GYNs, nurse practitioners, physician assistants, and other healthcare providers.
• Establish relationships with physician practices and healthcare organizations to generate appropriate patient referrals.
• Conduct regular in-person and virtual visits with referral sources to educate them about imaging services, referral processes, scheduling, and patient experience.
• Identify new referral opportunities and develop strategies to increase referrals from existing and prospective accounts.
• Build relationships with practice managers, referral coordinators, medical assistants, and other staff involved in ordering and coordinating imaging services.
• Serve as the primary point of contact for referral partners and respond promptly to questions or concerns.

Corporate & Community Outreach

• Develop relationships with local corporations, employers, wellness programs, and community organizations to promote women's imaging and preventive health services.
• Identify opportunities for employer wellness initiatives, educational programs, health fairs, screening events, and community outreach.
• Represent the imaging center at community and professional events.
• Coordinate educational presentations focused on women's breast health, screening recommendations, early detection, and available imaging services.

Service Promotion & Education

• Promote and educate referral sources about the center's comprehensive women's imaging services, including screening mammography, diagnostic mammography, screening breast ultrasound, diagnostic breast ultrasound, stereotactic breast biopsy, and ultrasound-guided breast biopsy.
• Clearly communicate the clinical and operational benefits of utilizing the imaging center.
• Educate referring offices regarding appropriate referrals, scheduling procedures, required documentation, and communication of results.
• Keep referral partners informed about new services, technology, capabilities, and operational updates.
• Collaborate with clinical and administrative teams to ensure information provided to referral sources is accurate and consistent.

Account Management & Growth

• Log and maintain an organized database of referral sources, prospects, contacts, and outreach activities.
• Establish regular touchpoints with high-value referral accounts.
• Monitor referral patterns and identify opportunities to increase utilization.
• Track outreach activities, new accounts, referrals, and other key performance indicators.
• Provide regular reports and updates to leadership regarding market activity, referral trends, opportunities, and challenges.
• Manage territory or account plans to achieve established growth objectives.

Internal Collaboration

• Work closely with scheduling, clinical, administrative, and leadership teams to address referral-source needs.
• Communicate provider feedback and market trends to leadership.
• Assist in resolving referral or scheduling issues in a timely and professional manner.
• Help ensure referring providers receive an exceptional level of service throughout the referral process.
• Participate in marketing initiatives, strategic planning, and business-development meetings.

Qualifications

Required Qualifications

• Bachelor's degree in business, marketing, healthcare administration, communications, or a related field preferred
• 2+ years of experience in healthcare sales, physician relations, medical marketing, business development, or a related field
• Experience working with physician practices, healthcare organizations, or women's health services is highly desirable
• Strong understanding of healthcare referral relationships and provider-office workflows
• Excellent verbal, written, presentation, and interpersonal communication skills
• Demonstrated ability to establish and maintain professional relationships
• Strong organizational and time-management skills
• Self-motivated and comfortable working independently while collaborating with a team
• Professional demeanor and ability to communicate effectively with physicians, executives, office staff, and community partners
• Proficiency with Microsoft Office and CRM or contact-management systems
• Ability to travel locally to physician offices, corporate locations, and community events as needed
• Valid driver's license and reliable transportation
• Experience developing corporate wellness or community partnerships
• Results-oriented and comfortable working toward measurable growth objectives
• Strong follow-through and attention to detail
• Patient- and provider-focused approach

Why Together Women’s Health (TWH)?

Because we do things a bit differently here. We’re a rapidly growing network of OBGYN clinics, and while it’s important to know what we are, it’s more important to know what drives us - our mission to improve the lives of our healthcare partners and their patients. Our actions speak louder than those words. We invest in our talented teams and our connection to our core values last longer than a quick glance through the employee handbook - we live them every day! TWG is a place where careers thrive for those who believe the right team can achieve anything.

What’s in it for you?

We offer competitive compensation, a comprehensive benefits package including medical, dental, vision, PTO, and generous 401K plan...not to mention a team of smart and friendly coworkers!

Together Women’s Health (TWH) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Together Women’s Health is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law. We embrace diversity and are committed to creating an inclusive environment for all employees.