Supervisor, Paid Social

Supervisor, Paid Social

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities. Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.

Responsibilities

• Oversee the performance of paid social campaigns across platforms like Meta, TikTok, SnapChat and others to ensure client goals are met.
• Develop and refine overall campaign strategies and tactical recommendations that align with client goals and broader marketing efforts, inclusive of developing strong audience strategies.
• Accountable for accurate budgeting and forecasting to ensure proper investment of media dollars.
• Collaborate with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
• Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
• Excel in identifying and resolving complex campaign challenges, using analytical skills and industry knowledge to implement effective solutions.
• Introduce innovative ideas and robust testing strategies into campaign strategy, such as testing new ad formats or exploring emerging platforms, especially around social commerce activation, to keep campaigns fresh and competitive.
• Implement standard processes within account, including budget pacing controls, account and client management standards, and media channel best practices.
• Lead the team in analyzing paid social performance data, extracting meaningful insights, and recommending actionable next steps.
• Ensure team provides clear, consistent and proactive communication of campaign performance, strategy updates, and project timelines to clients.
• Uphold an active role in meetings, presenting campaign performance insights, tactical plans and recommendations in a clear and compelling manner.
• Manage and delegate responsibilities of day-to-day tasks and communication to junior team members, ensuring all initiatives are delivered on time, within budget, and meet or exceed performance goals while maintaining the highest standard of quality.
• Own the development, updating and documentation of team QA processes and protocols to improve operational efficiencies.
• Act as a subject matter expert within the team, providing guidance and support to team members and staying ahead of industry development to drive innovation.
• Partner with senior team members to develop processes for improved workflow within Zenith and between agency partners and vendors.
• Build and maintain relationships with vendor & outside agency teams, leading meetings to ensure strong collaboration.
• Educate clients on emerging trends, technologies and strategies, positioning themself as a trusted advisor who helps them stay ahead of the curve.
• Share knowledge and expertise with the broader team and department, contributing to Zenith's thought leadership in performance media.

Qualifications

• Bachelor's degree, concentration in business, marketing or advertising preferred but not required.
• 3+ years of experience in social performance marketing; client side or agency side preferred.
• 1+ years of demonstrated success in managing and leading people.
• Deep knowledge and hands-on experience using paid social platforms, with a priority focus on Meta and TikTok.
• Experience with Commerce or Retail brands, with expertise in social commerce capabilities. Experience with TikTok Shop campaigns is a plus.
• Experience with brand safety and ad serving technology (DoubleVerify, Adobe Analytics, etc.)
• High competency level in Microsoft Office with specific strengths in Excel and Powerpoint.
• Ability to set, track and achieve key performance indicators (KPIs) to measure campaign success.
• Excellent communication and presentation skills, with the ability to convey complex information clearly to clients and team members.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Demonstrated problem solving, organization and project management skills.
• Ability to work independently and balance multiple tasks.
• Strong attention to detail and the ability to move at an agile pace.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Veterans encouraged to apply. Compensation range: USD $75,050.00 - USD $120,159.00/Annually.