Director, Brand Strategy

We are seeking a Strategy Director to support a pharmaceutical portfolio. In this position, you will play a critical leadership role on accounts guiding both clients and internal teams. We're looking for someone with a strong pharmaceutical and healthcare marketing background to both HCPs and consumers, a positive attitude, customer experience and engagement experience while being a strong leader, always ready to roll up their sleeves when needed.

Responsibilities:

• Clarify business goals and priorities
• Market & design research and guide analysis to reveal deep audience & brand insights
• Lead the team in strategy development for a launch brand from positioning to complete communication plan
• Work with data analysts to determine business value, implied behavioral change, KPIs and metrics
• Experience with pharmaceutical launches, vaccines and go-to-market strategy.
• Drive thought leadership, innovation and strategy group development
• Foster team member skills and professional growth
• Identify and develop organic and net-new business opportunities
• Partner with team to develop planning, brand vision and growth

Qualifications:

• 8+ years of strategic experience with understanding of the agency environment
• 6+ years leading a strategy/planning team
• Minimum 3.5 years' experience with pharmaceutical industry marketing and launch brand experience and therapeutic experience in vaccines (Orthopedics and GI a plus)
• Proven expertise in brand positioning, market research, content strategy, digital marketing and integrated brand planning
• A track record of productive collaboration across disciplines including Analytics, User Experience, Technology, Account Management, Project Management and Creative
• Experience defining and leading qualitative and quantitative research
• Knowledge of digital technologies and analytics
• A compelling speaker who is comfortable creating and leading large group presentations and workshops
• A strong storyteller who can concept and drive a persuasive narrative through presentations.
• Ability to balance multiple projects at once
• Bachelor's degree required, MBA a plus

About MRM:

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. MRM is part of McCann Worldgroup and the Interpublic Group of companies, with 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit

At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We're committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives.

MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

This role will be based in NYC. The salary range for this position is $125,000 to $300,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.