Brand Manager, Adult Nutrition - HCP Marketing

Our location in Columbus, OH currently has an opportunity for a Brand Manager, Adult Nutrition - HCP Marketing. This person will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. The role includes managing marketing activity for Specialty Clinic Healthcare Professionals, leading reporting and analytics for the Therapeutic Nutrition Adult Institutional business, quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting. What You’ll Work On: Manage marketing activity for Therapeutic Nutrition Specialty Healthcare Professionals (HCPs) in the US, including gratis, coupon strategy, material creation, and Field Sales Force execution/sales direction. Manage Adult Institutional Field Sales Force budget and collaborate with the Brand team on forecast models and financial decisions. Collaborate with the extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards. Produce monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands, creating and updating performance dashboards for key KPIs to inform Brand, Cross‑functional, and Leadership teams. Lead Sales Meeting execution for Specialty HCPs. Lead monthly calls with Brands and select Field Reps, capture and publish action items, and consult with brands to develop agendas. Collaborate with internal and external stakeholders—including HCP Sales, Commercial Operations, Analytics, Medical, Regulatory Affairs, Finance, Legal, R&D, senior leaders, global partners, vendors, and agencies—to achieve objectives. Identify risks, opportunities, and define and align leadership to actionable gap solves. Travel: 10% Required Qualifications: Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 2‑5 years of brand management, HCP sales or business analytics experience. Preferred experience in healthcare or food and beverage industry. 2+ years of demonstrated leadership of cross‑functional teams. Strong time and project management skills, with the ability to work on multiple projects simultaneously. Strong analytical skills and attention to detail. Ability to think strategically and develop annual plans and financial commitments. Understanding of trends and ability to respond to changing customer and HCP needs. Creativity, original ideas, and intellectual curiosity. Ability to manage and allocate budgets. Excellent written and verbal communication skills. Experience with market research and data analysis. Sales experience is a plus. The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted. Abbott is an Equal Opportunity Employer, committed to employee diversity. #J-18808-Ljbffr