Regional Sales Manager (North East Region)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Title: Regional Sales Manager
Country: USA
Location: Remote (residence required within the assigned region)
Professional Area : Marketing & Sales
Role: Permanent
Reporting to: Retail Sales Director

Regional Sales Manager (Northeast) 

As a Regional Sales Manager at JTI Liggett, you will lead a regional field sales organization, driving business growth, market share expansion, and sales execution excellence. You will translate company strategy into clear regional priorities, ensuring strong commercial performance while building a high-performing sales organization.

Leading and developing Division Managers and their teams, you will drive accountability for key sales objectives, including volume growth, numeric distribution, product availability, inventory optimization, and retail execution. You will strengthen selling capabilities, coach future leaders, and foster a culture of ownership, continuous improvement, and results.

The role also focuses on executing retail, wholesale, and chain account strategies, strengthening customer and distributor relationships, and identifying opportunities to improve commercial performance. Working closely with Sales Training, Key Accounts, Marketing, Sales Operations, Finance, People & Culture, and other stakeholders, you will ensure alignment across the business and translate market insights into actionable plans.

As a senior field sales leader, you will play a key role in developing talent, leading change, and building the organizational capabilities needed to deliver sustainable growth and long-term business success.

Requirements:

• A minimum of a BA/BS Degree is required

• 8–12 years of progressive sales experience within a multinational FMCG, consumer products, or related organization

• Demonstrated experience leading multi-level sales teams, preferably across a geographically dispersed region

• Proven track record of delivering sales growth, market share gains, and profitable business results

• Experience translating business strategy into actionable sales plans, priorities, and measurable objectives

• Strong leadership, coaching, and talent development skills, including experience developing managers and building succession pipelines

• Experience driving sales execution, distribution growth, product availability, inventory management, and selling excellence

• Strong understanding of retail, wholesale, and chain account management, with the ability to build effective customer and distributor partnerships

• Experience leading organizational change, improving processes, and strengthening accountability and team performance

• Strong business acumen and analytical skills, with the ability to use sales data, market insights, and KPIs to guide decisions

• Excellent communication, presentation, negotiation, and stakeholder management skills

• Ability to collaborate effectively across functions and influence stakeholders at different organizational levels

• Proficiency in Microsoft Office, sales reporting tools, and Sales Force Automation systems

• Tobacco or other regulated-industry experience is preferred

• Fluent in English, with excellent verbal and written communication skills

• Must reside within the assigned region

Areas of Responsibilities:

Sales Performance, Selling Excellence & Execution Leadership:

• Drive regional sales performance, delivering volume growth, market share gains, and achievement of business objectives

• Translate commercial priorities into effective field execution plans, ensuring consistent focus on the highest-value opportunities

• Lead Division Managers in executing sales strategies and delivering key performance objectives

• Drive numeric distribution, product availability, reorder management, inventory optimization, and retail execution standards

• Promote a high-performance selling culture focused on customer engagement, opportunity identification, Needs Based Selling, and profitable growth

• Monitor regional performance against KPIs, identify gaps, and implement corrective actions where needed

• Share best practices and continuously strengthen selling capabilities and execution effectiveness across the region

Business Planning, Prioritization & Change Leadership:

• Translate company strategy into clear regional and divisional business plans, priorities, and measurable outcomes

• Lead regional planning processes, aligning resources and activities with business objectives and commercial opportunities

• Establish clear expectations and accountability for execution, performance, and results across the organization

• Communicate business priorities and strategic changes effectively, ensuring managers and field teams understand their roles and responsibilities

• Lead the implementation of change initiatives, supporting teams through evolving business needs and ways of working

• Identify opportunities to improve operational efficiency, strengthen execution, and drive continuous improvement

• Foster a culture of ownership, agility, and accountability while maintaining alignment with company strategy

Leadership, Talent Development & Organizational Capability:

• Lead, coach, and develop Division Managers and their teams, strengthening leadership effectiveness and overall organizational performance

• Build a high-performing, engaged sales organization with a strong focus on accountability, collaboration, and continuous learning

• Partner with Sales Training to enhance coaching effectiveness, selling competencies, Needs Based Selling, and team productivity

• Identify high-potential employees and establish development plans to support career growth and future leadership opportunities

• Drive succession planning and build a strong talent pipeline to meet current and future business needs

• Promote knowledge sharing, recognize strong performance, and address capability gaps through targeted coaching and development

• Foster an inclusive, supportive environment where employees are encouraged to take ownership, challenge existing approaches, and strive for better results

Retail, Wholesale & Chain Account Leadership:

• Lead the regional execution of retail, wholesale, and chain account strategies to drive sales growth, distribution expansion, and market share

• Ensure consistent implementation of promotional activities, merchandising standards, and retail execution priorities

• Strengthen relationships with distributors, wholesalers, retailers, and other key business partners

• Support product availability, order fulfillment, inventory optimization, and effective in-store execution

• Use customer feedback, market intelligence, and competitive insights to identify opportunities and address business challenges

• Ensure regional sales activities align with customer needs, commercial priorities, and company objectives

• Drive consistency in customer engagement and execution standards while identifying opportunities to improve long-term business performance

Cross-Functional Collaboration & Business Partnership:

• Partner with Sales Training, Key Accounts, Marketing, Sales Operations, Finance, People & Culture, and other functions to align priorities and deliver business results

• Share market intelligence, customer feedback, and field insights to inform commercial strategies and business decisions

• Collaborate across functions to resolve operational challenges, improve execution, and strengthen organizational effectiveness

• Build strong internal and external relationships to support regional objectives and sustainable growth

• Ensure adherence to company policies, retail agreements, and applicable legal and regulatory requirements

• Reinforce ethical business practices, responsible decision-making, and accountability throughout the regional sales organization

Other:

• Lead or support additional sales projects and initiatives as required by the Retail Sales Director

• Contribute to broader Retail Sales organization priorities and continuous improvement initiatives

• Perform other related responsibilities as business needs arise

What to expect:

At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.

Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for accountability, ownership, results, and collaboration.

And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:

• Annual Performance-based Bonus

• Employee Stock Purchase Plan

• Personal Development Programs

• Medical, Dental & Vision Plan for employees and family members

• Life Insurance

• Matching 401(K)

• Paid Time Off (PTO)

• Paid Family Leave (20 weeks)

• Short-Term & Long-Term Disability

• Education/Tuition Assistance

• Volunteering Activities

• Employee Assistance Program (counseling services for employees and family members)

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.