Associate Account Director

Who We AreVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by aHuman First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.For more information, please visitand follow along on  LinkedIn#WeAreVML.About theRoleWe are looking for a talented and drivenAssociate Account Directorto join our growingAccountteam, with a specialist focus onLoyalty,CRMand CX. In this role, you will act as a trusted strategic partner to our clients, leading the development and delivery of data-driven CRMprogrammesthat build lasting customer relationships and drive measurable business outcomes.You'llbethe connective threadbetweenclient ambition andagencydelivery—workingacrossstrategy,creative, data, andtechnologyteamstobringomnichannelCRM programmes to life.WhatYou'llDoClient Leadership &AccountManagementServe as theprimaryday-to-dayclient lead, buildingstrong, trust-basedrelationshipswithsenior marketing stakeholdersTranslate client business objectivesintoactionableCRMstrategiesandcampaignplansLeadregularclientstatusmeetings,QBRs, andstrategicandcreativereviews,ensuringtransparent communication onprogressand performanceManageprojecthealth,identifygrowth opportunities, and support the development of organic revenue within yourteamCRMStrategy& Campaign DeliveryLead the planning andexecutionofcomplex,omnichannelCRMprogrammesspanningemail, SMS, push notifications,in-app, andbeyondChampionlifecyclemarketingthinking—fromacquisition andonboardingthroughtoretention,loyalty, andwin-backPartnerwithcreativeandstrategyteamstodevelopaudience segmentation,personalisationframeworks, and test-and-learnagendasTeam Leadership & CollaborationCollaboratecloselywithcross-functionalinternalteamsincludingcreative,project managers,strategy,andtechnologyDevelopwell-craftedbriefsthatclearlyarticulateclientobjectivesand inspiregreatworkContributeto new business pitches andagencyinitiatives asrequiredCommercialAccountabilityOwnandmanageaccountscopes ofwork, budgets, andresourceallocationAccuratelyforecastaccountrevenue andproactivelyflagrisksorgrowthopportunitiesSupportcontractrenewalsandupsellconversations in partnershipwithsenior leadershipRequirements5+yearsofexperienceinaccountmanagement or client services,ideallywithinanagencyorconsultancyenvironmentDemonstrableexpertise inCRM marketing—includinglifecyclestrategy,campaignplanning, segmentation, andpersonalisationSolidunderstandingof CRM and marketing automation platforms (e.g. Salesforce Marketing Cloud, AdobeExperienceCloud, Braze, HubSpot)Excellent communicationandpresentationskills,withthe gravitas to engage senior client stakeholdersProvenabilitytomanagemultipleprojectssimultaneouslyin a fast-pacedenvironmentExperiencemanagingand mentoring juniorteammembersGood to HaveExperienceinCustomerExperience(CX)strategy,includingcustomerjourneymapping, service design, orexperiencetransformationExposureto first-party datastrategyand theevolvingcookielesslandscapeKnowledgeof AI-poweredpersonalisationtoolsandtheirapplication in CRMcontextsExperienceworkingwithloyaltyprogrammes orsubscription-basedcustomermodelsThe base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details._$90,000—$140,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy. California residents should read ourCalifornia Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.