Director of Property Marketing

Job Description

Job Description

WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution.

Built on its long and proven track record of real estate development, the firm's investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it's a career-defining opportunity! At Hillpointe, you'll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success.

Director of Property Marketing

The Director of Property Marketing will lead the strategy, execution, and optimization of marketing initiatives across Hillpointe's multifamily portfolio. This role requires a dynamic, results-driven marketing leader who can translate brand vision into actionable property-level campaigns, drive occupancy, and ensure consistency across all digital and physical touchpoints. The ideal candidate brings deep multifamily property marketing expertise, strong leadership skills, and a proven track record of delivering measurable results.

Key Responsibilities:

Strategic Leadership

Develop and execute comprehensive marketing strategies to drive lease-ups, occupancy, and resident retention across Hillpointe's multifamily portfolio.

• Partner with Development, Construction, and Operations teams to align marketing strategies with project timelines, budgets, and market conditions.
• Monitor market trends, competitor activity, and demographic shifts to ensure properties remain competitive and aligned with demand.

Branding & Creative

• Ensure all property-level marketing reflects Hillpointe's brand standards and vision.
• Oversee the development of collateral, signage, websites, virtual tours, and creative campaigns for new developments and stabilized assets.
• Manage relationships with external creative agencies, vendors, and photographers/videographers.

Digital Marketing & Technology

• Oversee digital marketing strategies including SEO, SEM, social media, email campaigns, ILS management, and reputation management.
• Leverage marketing automation, analytics, and CRM tools to track and improve lead generation and conversion performance.
• Implement innovative technologies to enhance online leasing and virtual experiences.

Team Leadership & Collaboration

• Lead, mentor, and grow a high-performing property marketing team.
• Partner with Property Management on resident engagement initiatives, renewals, and service-driven campaigns.
• Collaborate with Asset Management and Development to present marketing performance metrics and recommendations.

Analytics & Reporting

• Establish KPIs for marketing performance at both the property and portfolio level.
• Prepare and present regular reports on occupancy, leads, digital performance, and ROI to executive leadership.
• Recommend adjustments to campaigns based on data-driven insights.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• 8+ years of marketing experience, with at least 5 years in multifamily or residential real estate.
• Proven success in property marketing strategies including lease-ups, rebranding, and retention campaigns.
• Strong leadership skills with experience managing teams and vendors.
• Proficiency in digital marketing platforms, Google Analytics, CRMs, and ILS management tools.
• Excellent communication, analytical, and project management skills.