Product Marketing Leader - Innovation, Experimentation

Lead go-to-market strategy and execution across product areas Partner with Growth, Product, and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy Translate strategy into actionable plans and ensure GTM execution lands with excellence Create clarity and focus, raise the bar on craft, and foster insight-driven thinking, collaboration, and results Act as the strategic connector across Product, Sales, Marketing, and Customer Experience Drive shared goals and orchestrate execution across teams, leveraging technology Bring structure, momentum, and accountability to complex initiatives Build new ways of working by creating net-new processes and systems Define success metrics and track performance across initiatives Drive regular GTM performance reviews and lead iteration to improve outcomes Requirements Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company Ability to move between strategic planning and hands-on execution; comfortable with ambiguity and bias toward action Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing Deep experience with customer segmentation, positioning, pricing, and GTM planning Highly AI fluent; able to build AI systems and unlock new ways of working through AI Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus Core Competencies Demonstrates expertise in go-to-market strategy development and execution, with a strong focus on customer segmentation, pricing, and performance metrics. Proven ability to lead cross-functional collaboration and drive results in complex, ambiguous environments. Highest-signal resume keywords Go-To-Market Strategy Customer Segmentation Cross-Functional Collaboration AI Systems Development Performance Metrics Tracking ATS Optimization Keywords Hard Skills GTM Planning Market Research Synthesis Strategic Planning Execution Management Pricing Strategy Soft Skills Communication Skills Influencing Skills Collaboration Skills Accountability Adaptability Industry Keywords Fintech HR Tech Benefits Tech Payroll Tech SMB Tools & Technologies AI Technologies Performance Tracking Tools Customer Insights Platforms #J-18808-Ljbffr Jobtailor