Growth Marketing Strategist

Growth Marketing Strategist

Skillable is a 100% remote and virtual tech company that's modernizing the world of training. Come share your professional magic with highly talented, driven and fun colleagues who believe in the power of "skilling." Experience what a team focused on doing the right thing feels like!

Our talented people are what makes us friendly and have fun! We work together to create amazing solutions and experiences for our customers and their clients. We utilize our employees' personal strengths to help grow our company and ensure our team is living their best, authentic life. We share our appreciation for our team members regularly during all-hands, a workplace appreciation tool, regular shoutouts in our Teams channels, social media, amongst more. Our remote-first work environment blends work and life without the added pressure of commuting or feeling guilty about leaving early to visit the dentist.

Come work with us and learn what teamwork and integrity blended with an emphasis on well-being and balance can do for your career and lifestyle!

The Growth Marketing Strategist will help own the pipeline strategy and execution across net-new customer acquisition and expansion within existing customers. Design sales programs, GTM plays, and demand generation initiatives that increase new customer acquisition and expansion revenue. Translate growth targets into repeatable plays that sellers can execute and leadership can measure. Partner across Sales, Marketing, RevOps, Customer Success, and Product Marketing to drive pipeline growth and buyer engagement. Optimize pipeline creation, buyer engagement, win rates, and seller productivity across both net-new and expansion business.

What You Will Do:

• Help own the net-new logo growth strategy, including ICP definition, segmentation, prioritization, and coverage models.
• Design and launch repeatable sales plays for pipeline creation (vertical plays, use-case plays, competitive takeout plays, event-driven plays).
• Design and run expansion plays for existing customers (cross-sell, upsell, new teams and use cases), in partnership with Customer & Expansion Marketing and Customer Success.
• Translate company growth goals into clear top-of-funnel and expansion programs sellers can execute consistently.
• Utilize the portfolio of AI agents and automated workflows that support account research, buying signals, account playbooks, pre-call prep, and pipeline reporting.
• Design agent-ready plays with clear triggers, audiences, data sources, seller actions, success metrics, and quality standards.
• Run plays on a consistent cadence, measuring impact and determining when to iterate, scale, or retire them.
• Partner with RevOps on data quality, CRM hygiene, governance, and the human-in-the-loop approach that keeps sellers at the center of customer conversations.
• Drive field adoption through seller and manager training and a shared library of reusable agents, skills, and prompts.
• Drive inbound demand and website conversion through programs, offers, forms, testing, and optimized conversion paths that generate qualified pipelines.
• Lead paid media and content syndication strategy, including channel mix, targeting, vendors, and performance.
• Activate intent data and buying signals to prioritize target accounts and trigger pipeline-generating plays.
• Build programs that drive qualified pipeline through outbound motions, optimized Marketing-to-Sales handoffs, and buyer engagement models.
• Partner with Marketing to align campaigns, messaging, and offers with field sales execution.
• Remove pipeline friction through improvements to process, tooling, enablement, and incentives.
• Allocate spend across channels and plays based on pipeline return, and reallocate as performance data comes in.
• Report on spend, cost per opportunity, and return on program investment.
• Drive seller adoption by partnering with Enablement to translate plays into clear targeting, messaging, and executable guidance, with accountability and reporting across Sales leadership.
• Own core pipeline metrics across new logo and expansion, using performance data to refine programs and deliver executive insights on pipeline health, growth risks, and opportunities.
• Align cross functional teams such as Sales, Marketing, RevOps, Customer Success, Product Marketing, and Finance, setting priorities and execution while serving as a strategic thought partner to senior Sales leadership on growth strategy.
• Contribute to interviewing and selecting new team members when needed.
• Support and promote the company values through positive interactions with both internal and external partners and customers on a regular basis.
• Other strategic business initiatives or cross-functional project involvement as required.

What You Bring to the Role:

• Bachelor's degree in related field (product management, marketing, business, finance, product development, project management, etc.) or relevant years of experience.
• 8+ years of experience in Sales Strategy, GTM Strategy, Revenue Operations, Demand Generation, or Consulting within B2B SaaS or high-growth technology companies.
• Deep experience driving net-new logo acquisition and top-of-funnel growth, with expansion or customer growth experience strongly preferred.
• Hands-on expertise across inbound demand generation, paid media, website conversion, content syndication, and intent data.
• Proven track record of designing and scaling sales programs and GTM plays that deliver measurable pipeline and revenue impact.
• Experience managing marketing or program budgets with a focus on performance and ROI.
• Strong analytical skills with demonstrated ability to translate complex data into clear insights, decisions, and actions.
• Exceptional executive communication and storytelling skills, with experience presenting complex strategies and results to senior leadership.
• Proven ability to define short- and long-term strategy for scalability, operational efficiency and to ultimately drive execution.
• Demonstrated ability to prioritize and manage workload and meet project deadlines.
• Proven organization skills with the ability to address short-term and long-term demands simultaneously.
• High-level of confidence, integrity and professional courtesy.
• Strong Microsoft suite experience, including teams or similar web conferencing and internal communication software experience preferred.
• Naturally inquisitive with a desire to learn, solve problems and dig into detailed analysis.
• Experience working in a fully remote team is preferred, but not required.
• Thorough understanding (or willingness to learn expeditiously) of business operations and processes

Salary Range :

The base salary for this position is $115,000 - $150,000 annually. Consistent with applicable laws, compensation will be determined based on the candidate's level, relevant skills, qualifications, and experience along with requirements for the position and annual financial plans.

Skillable is a distributed first team with employees working across the U.S., and we do not consider geography when determining compensation ranges.

Pay range and current benefit offerings are effective for 90 days from posting date. Standard employment offerings are subject to potential change upon periodic review and analysis, at the discretion of Skillable.

What We Offer:

We believe in providing a suite of benefits that ensure our employees know we appreciate them as people first. Skillable wants to be a company that promotes physical, emotional and all around well-being through our benefit offerings! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Fully remote with a monthly stipend to pay for office services and supplies
• Medical (2 plan options), dental (2 plan options), vision, health savings account with generous employer contributions, healthcare spending accounts, dependent care spending accounts, EAP, group paid life insurance, group paid STD and LTD and voluntary life/AD&D insurance, accident and critical illness options.
• 401(k) with company match, tuition reimbursement, healthy lifestyle reimbursements.
• Unlimited PTO, Paid holidays, bereavement leave, parental leave, caregiver leave and paid FMLA leave.
• Privilege of logging off at 2:00 pm local time, every Friday for team members who are caught up on work and meeting deliverables. Full company closure during the 4th of July holiday week.
• Reimbursement for up to $750 annually to use towards lifestyle choices that impact their wellness such as gym memberships, fitness classes or healthy meal plans,
• Stipend of $200 a month for office expenses.
• Access to pet insurance; access for employees and dependents to Skillable learning opportunities through our product and more!

Working Conditions:

The job conditions for this position are in a remote home office setting, requiring a space that supports privacy and focus to attend to regular and frequent video and voice calls. Employees in this position use PC and