Digital Marketing Specialist

Digital Marketing SpecialistEmbry-Riddle Aeronautical University (ERAU) seeks a dynamic, student-centered, and forward-thinking Digital Marketing Specialist to provide visionary leadership.The Digital Marketing Specialist is a key member of the enrollment marketing team, responsible for developing, maintaining and optimizing landing pages and conversion-focused campaign assets. This role also supports digital advertising through developing ad copy and assists with reporting and performance monitoring across marketing platforms.This position is required to work on-site at the Prescott, Arizona, campus.The Digital Marketing Specialist reports to the Associate Director of Digital Strategy, building and maintaining landing pages aligned with campaign goals for a seamless user experience. They own landing page development and management, ensuring accuracy, consistency and performance across campaigns. They also support digital advertising initiatives by writing and refining ad copy to ensure channel consistency.The Digital Marketing Specialist works independently to build landing pages and campaign assets for prospective student audiences, including upcoming college students, adult learners, transfer students, international students, military students and more. The Specialist is responsible for organizing, tracking and maintaining landing pages to ensure they are current, aligned with current priorities and properly functioning. The Specialist communicates with university stakeholders, including deans, program coordinators and university leadership to meet institutional needs.They monitor campaign performance across platforms, identify issues or inconsistencies and surface insights for timely decisions. The Specialist aids with reporting, including Salesforce data and campaign metrics, and ensures accuracy across systems. They also support quality assurance to ensure campaigns and landing pages function properly and meet standards.The Specialist has strong attention to detail and technical skills, enabling them to spot anomalies, support troubleshooting and aid in optimization. They exercise sound judgment to identify issues, prioritize tasks and improve marketing processes and campaign effectiveness.Key ResponsibilitiesBuild, update and manage campaign landing pages within a content management system, ensuring accuracy, organization and alignment with campaign goals and user experience best practicesWrite digital ad copy and campaign messagingMonitor campaign performance and identify issues, inconsistencies or anomaliesInterpret CRM data to support reporting effortsTroubleshoot issues and support quality assurance across marketing platforms and assetsAbout usFor nearly 100 years, Embry-Riddle has been the world's leading aviation and aerospace university, educating more than 30,000 students across residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as through a global network of Worldwide locations and online programs. With more than 165,000 alumni around the world, our impact reaches every corner of the aerospace, aviation, defense and technology industries.Today, our faculty, researchers and professional staff are advancing innovation across aviation, space, artificial intelligence, cybersecurity, autonomous systems and next-generation engineering. Working alongside industry leaders, government agencies and innovators, they are solving real-world challenges and shaping the technologies that will define tomorrow.Whether you are an educator, researcher, administrator, technologist or industry professional, your work at Embry-Riddle will contribute to something bigger than a job. Join a community driven by discovery, purpose and excellence—and help shape the future of aerospace.Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution – with no vesting period.Personal Leave: Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.QualificationsRequired Experience3-5 years of work experience in digital marketing, digital strategy or related fieldsExperience in conversion-driven landing page designExperience working within a CMS, preferably Sitecore or a similar platformExperience in writing digital ad copy and campaign messagingExperience working in paid digital media (Google, Meta, LinkedIn, TikTok)Experience in CRM systems such as SalesforcePreferred ExperienceExperience working in higher educationExperience in GA4Relevant certifications in digital marketing, analytics or CRM platformsRequired EducationBachelor's degree in digital marketing, communications, business or a related fieldSkillsWorking knowledge of digital marketing concepts, including campaign execution, conversion and the prospective student journeyStrong attention to detail and quality assurance skillsAbility to manage multiple projects and deadlines simultaneouslyAbility to monitor campaign performance and identify issues, inconsistencies or anomalies in ad platformsAnalytical and problem-solving skillsStrong collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholdersAbility to work independently, prioritize tasks and exercise sound judgment in a fast-paced environment