Owned Strategy Implementation & Automation Senior Associate

Job Description

Chase relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers and potential customers across a suite of financial services products. Our team is dedicated to executing innovative marketing strategies that enhance customer engagement and brand loyalty. We focus on implementing data-driven campaigns across channels, ensuring precise targeting and effective delivery. 

As an Owned Strategy and Implementation Senior Associate on the Marketing Execution team , you will lead strategy implementation for Owned Media advertising across chase.com and the Chase mobile app, translating Consumer and Community Banking's priorities into executable delivery plans and high-quality launches. You will own delivery workflows end-to-end – including intake, ad placement, targeting configuration, weekly release execution, post-launch monitoring, and issue triage – while utilizing AI to drive automation across workflows, validation, reporting, and monitoring to improve speed-to-market and build quality.

Job Responsibilities

• Lead intake, prioritization, and execution planning for owned media ad placements across chase.com and the Chase mobile app.
• Partner with CCB LOB marketing teams and campaign managers to translate campaign objectives into clear requirements, timelines, and launch criteria.
• Own end-to-end implementation of owned media placements, including assembly, targeting configuration, testing, and launch across marketing platforms.
• Establish and continuously improve standardized workflows, playbooks, and controls that increase delivery predictability and reduce rework.
• Partner with Product team to design and implement AI-driven workflow automation (e.g., intelligent routing, prioritization, and approval flows) to improve speed-to-market and reduce manual effort.
• Define QA strategy, acceptance criteria, and release readiness gates to improve build quality. 
• Drive root-cause analysis of defects and launch issues; implement systemic fixes to improve first-pass quality.
• Build and scale AI-powered monitoring and anomaly detection to proactively identify delivery, targeting, or performance issues.
• Manage planned and unplanned changes, risks, issues, and dependencies to maintain delivery commitments.
• Monitor post-launch health and ad serving performance; triage issues and coordinate resolution with product and technology partners.
• Continuously evaluate emerging AI capabilities within the martech stack and pilot new use cases to improve delivery efficiency and effectiveness.
  
   

Required qualifications, capabilities and skills

• 4-year college degree, in Information Systems, Computer Science, Marketing or related-field.
• 5+ years’ experience in digital operations and release governance, delivering campaigns/features from build through QA and production release with measurable improvements in speed-to-market and build quality.
• Knowledge of Agile operating principles; experience operating in a sprint cycle.
• Demonstrated experience driving workflow automation and building operational reporting/monitoring (e.g., automated dashboards, alerts, and KPI tracking) to improve speed-to-market and build quality.
• Experience working in staged environments for both Development and QA.
• Experience with related technologies, including Sapiens, Tableau, Adobe Experience Manager, Salesforce Marketing Cloud, Segment.
• Demonstrated expertise in testing technologies for digital programs, including omni-channel access and customer experience, in addition to standard functional testing.
• Ability to liaison between lines of business and development teams, translating strategic goals into technology solutions.
• Experience working as a leader in a past paced environment, with strong skills in problem solving and prioritization. 
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.
• Team player with strong interpersonal skills, self-motivated, energetic, "can-do" attitude in a fast-moving environment. 

Preferred qualifications, capabilities, and skills

• Ability to lead and drive transformation including (1) defining new work processes and tools, (2) defining and implementing a transformation project plan and, (3) defining and implementing metrics to track transformation progress and corresponding improvements to value delivery speed and efficiency.
• Experience using AI to drive automation in martech/ops environments (workflow orchestration, validation checks, release readiness automation).
• Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys.
• Experience building automated delivery dashboards and operational health monitoring/alerting.
• Experience designing intake/prioritization models and capacity management for high-volume marketing delivery.
  
   

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.