Senior GTM Manager, Partnerships

Senior Manager, GTM Partnerships Role Overview Adobe’s GTM Partnerships team is growing, and we’re looking for a digital-first, data-driven go‑to‑market Senior Manager to own partner relationship end-to-end while elevating the broader team through deep expertise in a specific field. The GTM Partnerships team builds best‑in‑class customer journeys across a portfolio of strategic partnerships, reaching users globally. You will run the end-to‑end GTM plan and customer lifecycle, working with Product Marketing, Growth, Sales, Data Science, Legal, Finance, and external partners. What You’ll Do Own the end-to-end GTM plan for assigned partners across the full customer lifecycle covering acquisition, onboarding, engagement, and expansion. Lead journey reviews and funnel optimizations, identifying where we can improve conversion, activation, and retention. Develop playbooks and repeatable approaches that can be applied across all partners. Bring insight and recommendations that unlock exponential growth across the portfolio. Work closely with Analytics, Product Marketing, Sales, Data Science, and Finance to build a complete picture of partner performance and opportunity. Influence internal roadmap and campaign decisions by building clear, data‑led cases for investment and prioritization. Test and scale initiatives across acquisition, onboarding, and retention, learning fast and applying findings broadly. Identify expansion opportunities across product, geography, channel, surface, and offer within your partner portfolio. Apply a sharp commercial lens to everything, connecting activity back to user growth, engagement, and revenue. What You Need to Succeed Proven experience in a GTM, growth, or partnerships role, ideally in a digital environment. Ability to build strategy and implement—comfortable shaping vision and making it happen. Strong analytical skills and data storytelling—ease working with funnel data, building cases, and using insight to drive decisions. Experience working cross‑functionally with sales, product, marketing, and data teams. Familiarity with funnel optimization, user lifecycle marketing, and product‑led growth approaches. Able to communicate clearly and confidently with internal and external stakeholders at all levels. Comfortable in a fast‑moving environment, love to learn, and bring energy to ambiguity. Bonus: experience with digital creative tools, SaaS platforms, telco, retail, banking, or other partner‑led distribution models. Equal Employment Opportunity Adobe is an equal opportunity employer. We hire individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We believe that when employees feel appreciated and included, they can be more creative, innovative, and successful. #J-18808-Ljbffr Adobe